The impact of the new website online on search engine rankings

Source: Internet
Author: User

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Website revision is to provide users with a better experience and services, then the new version of the Web site on the current search engine rankings will have a negative impact, the following author will be responsible for its Qilu talent network in the process of revision of some of the issues should be noted in the optimization of the assessment. From the point of view of optimization, the website revision process should pay attention to what problems:

1, the domain name is replaced. If the replacement domain name, will directly affect the site in the search engine rankings, even if the correct set of 301 jump will have a certain impact.

Analysis: Domain name unchanged, no impact.

2, the overall structure of the site is changed. In particular, the URL of the site, if the new version of the Web page using a new URL rules, then the previous search engine included pages will be invalidated. Because the content of the page changes little, the new page and the old page will have similarity problem, it is likely to be punished by the search engine. Another site's navigation structure do not easily change, because some important navigation directly guide the search engine Spiders crawl path, if make larger changes, will cause a larger negative impact.

Analysis: The current search engine included in the Qilu talent network main pages are: Workplace News page, job Fairs page, website bulletin page, company page, position page, user survey page. The new version on the line to ensure that these main pages of the correct link address, will avoid a large number of URL changes to be punished.

3, will produce many invalid links. After the revision if there are many invalid links, one is to the site caused by the loss of traffic, the second is because there are a lot of open link page by the search engine punishment.

Analysis: To retain the old version of the page to do a new version of the page 301 jump, complete the transfer of weight, to delete the page to set 404 pages to prevent the loss of traffic.

4. Keep the optimized result of the old version. Site keyword layout, including title, description, keywords, as well as the content of the page involved in the optimization of the changes in the new page should be retained, if the changes, the impact on the rankings will be greater.

Analysis: For the new page should retain the old version of the site has done all the optimization, such as the home page in some location keyword layout, such as Job Fairs module, should retain the "XX job fair" layout;

For pictures on the page, keep their alt attributes;

  

The layout of the keywords at the bottom of the page should also be preserved.

5, the new version of the test before the launch. To be from the user experience, functional modules, content to do a comprehensive test, the wrong place to modify, after several revisions to the line, especially in terms of content, can not be online after the existing problems for one by one changes, so very easy to be punished by the search engine.

Summary: The revision is mainly for the user experience aspect, as long as we do the preparation before the on-line, one is to retain the previous optimization results, the second is to do the processing of invalid links, the third is to do a good job of web site testing, the three work done, and the content of the site update to keep up, the impact on the rankings will be very small, I hope to help.

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