The impact of the record of face-to-face verification on the website industry

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

February 22, 2010, the Ministry of Information issued on the further implementation of the Web site records the authenticity of the Work Program (trial), clear the third phase of the filing system operation method at the same time nuclear inspection program requirements, the founder of the site I need to carry the verification of the original documents required, materials to the Access Service units for verification

So what will be the impact of the verification program on the entire website industry?

One, small and medium-sized IDC pressed on the last straw

As we all know, IDC refers to the various value-added services provided on the Internet. He includes: The application of domain names, leasing virtual host space, hosting and other services business. In Guangdong, Henan and other land operators and IDC price increase, Zhejiang, Sichuan and other sites are no longer provide virtual host services, such as information, personal webmaster If you want to start a Web site, in addition to the domain name, host rental costs, but also to bear the record of the relevant travel expenses, which undoubtedly makes some webmaster to the founder of the website.

A webmaster said that it is not possible for hundreds of of the site, and the cost of the same value of the travel expenses to the verification of the site record data.

and small and medium-sized IDC also faced with the labor cost pressure, in the absence of virtual host business profits, IDC profit point will become more single, partial reliance on the survival of the virtual host of small and medium-sized IDC in the face of price increases, customer transit and other pressures, unable to continue to survive.

An IDC official said due to the impact of the 08 economic crisis, many small and medium-sized owners on the site to tighten the investment, large-scale rental business, if the record verification work brought a certain cost pressure, I believe that many small and medium-sized webmaster will completely give up the road through the web, he said, this to small and medium-sized IDC, Price competitive advantage has been completely lost, without webmaster customers, some of the IDC can not continue to do.

Second, some webmaster will look overseas

In 2009, the Internet Bad information remediation, some of the owners because of a variety of reasons to choose to migrate the site to overseas, the price contrast gap is small, easy management to become their choice of overseas host main reason, but because the speed of access is not ideal, more owners chose to wait.

If the record of the verification program to start, they have to increase the original cost of the construction station to add a record fee, which for many college students and independent network business owners, is undoubtedly a small burden.

Because of the current IDC service environment, the coastal developed areas and economic center of the city has a high-speed access environment is not comparable to the western provinces, which means that the original site in Sichuan to do the webmaster may be to Beijing, Shanghai or Jiangsu, Guangdong and other places for the record,

In contrast to the same price, many webmaster may no longer consider the negative factors of access speed, select Overseas host.

and Baidu and other domestic mainstream search engine website will also carefully consider overseas Chinese web site crawl, included work.

Third, the Internet Pyramid Foundation instability

In the past competition in the Internet market, rely on personal webmaster This group to expand their own cases abound, ant xiong tactics let a lot of portals have tasted sweetness, SP ERA, many portal sites because of the opening of the text Message Alliance, through personal website to get advertisers a large number of funds and in the dotcom bubble period to support , such as Taobao under the Ariababa group, was also promoted through hundreds of thousands of individual websites, defeating the international giant ebay.

With the increasing complexity of the Internet's flow of information, many portals, network media also to a certain extent, from the personal site to obtain a large number of information and resources, if the personal site this group significantly reduced, many advertisers have to choose a number of lower cost of delivery, advertising coverage will be greatly reduced, Even vicious hype, viral marketing will become the mainstream of internet promotion.

Four, dedicated personal website will gain

For some of the same "do not do evil" principle of personal sites, do not do fishing sites, do not engage in fraud advertising, legal operation, law-abiding construction station. Under the certain foundation condition, will obtain the bigger survival space because of the market competitor's reduction. After a period of experience in the operation and development, will also be rewarded accordingly.

But how much impact will the new scheme have on Web service providers and individual practitioners, it will take some time to observe, and this is also the way every new industry must go through the policy norms, perhaps as Ma said, today is cruel, tomorrow is more cruel, but the day after tomorrow will be better.