The impact of title length on SEO

Absrtact: Recently, I have a job is the title optimization, also wrote some experience, recently explored the title length of the impact of SEO, I hope to be here to share with you. Does the title length affect SEO? The answer is yes.

Recently, I have a job is the title optimization, also wrote some experience, recently explored the title length of the impact of SEO, I hope to be here to share with you.

Does the title length affect SEO? The answer is yes. But how long is it? It is estimated that very few people did a research, here I would like to mention the TF algorithm and hilltop algorithm, I also simply know the principle of these two algorithms, from the two algorithms to see the title is short to SEO benefits, but if the traffic is considered, Long tail keywords need to cover some common user search words, so, I also understand that the short title also depends on the industry, can not be generalized.

Title is one of the most important SEO optimization factors, whether the rookie or the old fried fritters, must pay attention to and do it, why is this? In my analysis There are three reasons:

1. For search engines, the title is a very important search engine.

2. The optimization of the title and the relevance of user search terms, directly determine the number of open pages and browse volume.

3. Click-through, the title of the optimization of good and bad directly affect the click rate.

In view of the above three points I have always had a question: we know that the biggest function of the search engine is to the user to retrieve the most relevant information to display to the user, then the shorter the title will be more accurate to the user, if the use of long tail words, we not only reduce the relevance of user search words, it is more likely that your title and other words have a correlation, Then the user may not be able to search us, this point how to do?

I don't mean to explain title title a little bit. You in Baidu search "Zol" try, the correlation is very low, but still zhongguancun, this shows that the overall weight of the site to drive the weight of the page, even if the correlation is relatively low, ranking or very prominent. The premise is that there is something in your page that does exist.

So here I will write my own conclusion: the length of the page title is not good or bad!

Each area has its own search habits, in the study of the user's inertial search, the natural appearance of the title, is the most popular and the best effect. So in our title optimization, we should not focus on the length of the title, but should be placed on the user's point of view, what the user is the habit we have to do match and match, this is the purpose of SEO: User experience.