The impact of top-level domain and level two domain name on website

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In the process of building a website, many friends will face the problem of choosing the domain name of the website, for example, Google uses subdomains for a completely different product, such as news.google.com or maps.google.com, for example, I write the domain name for this forum. In fact, Www.duique.com is also a class two domain name, the cost of purchasing domain name is not high, my domain name and space rental cost of 125 yuan per year, the program is free open source WordPress program, build a blog relatively easy, so if you want to have a marketing site, To build a blog for their own and spend some thought for their own network marketing is quite cost-effective, if you do not want to build a blog and want to use the BSP platform to build a blog, the choice is relatively rich, such as: Blogbus platform, he provided the level 2 domain name, Blog has a lot of skin. At the same time, there are search engine optimization master Che Dong when their CTO, so want to build a blog for free friends can choose this platform.

Because the search engine will be a two-level domain name as a separate site to look at, that is to say: Www.xxx.com and news.xxx.com are two separate sites. The subject matter of the former may be broad (for example, the site may be talking about it, health is just one of the channels) and the latter's subject matter is focused on a particular point (news), of course, perhaps soft.xxx.com, sucai.xxx.com, and so on. These two-level domain names are independent of each other, the topic of each level of domain name is naturally different. If you are a large site, such as HC network, the content involves it, entertainment, life, automobiles, beauty and many other categories, the use of two domain name is reasonable.

Level two domain and primary domain are two completely different sites

The level two domain name and the primary domain name are two completely different websites, therefore, if has the level two domain name, you need to realize that you are promoting two sites, all the network marketing work to do more than once, the site PR value, trust degree will be dispersed by these two independent sites, but two level domain name and the main domain name is still related, We need to recognize that.

The use of two-level domain name will make the site more, but at the same time make the site smaller (is to make www.xxx.com smaller, rather than make xxx.com smaller), the sub-directory will make a site more and more big. Previously mentioned SEO is very important point is the site content and the quality and strength of the site itself, the size of the site is one of the important indicators. The larger the site, the more content it contains, and the greater the amount of help it has to the user, the higher the trust it accumulates.

Use subdirectories as much as possible in your site. The premise is that the entire website theme is closely related to

Of course this is only in terms of search engine rankings. There are many times when you have to use level two domain names for other reasons. As a user is accustomed to bbs.xxx.com, and if you use Www.xxx.com/bbs will cause users are not easy to remember and accept, such as the company's product line more, and product line between the difference is relatively large, then different product lines can be different two-level domain name ( As mentioned above, the Web site involves entertainment, IT, sports and many other levels.

For companies that carry out international business or sub regional obligations, their websites may use different level two domains in different countries, such as China 1788.html "> Branch on the use of cn.xxx.com, Singapore branch on the use of sg.xxx.com, Beijing's sub-station on the use of bj.xxx.com, Shanghai's sub-station on the use of sh.xxx.com.