The impact of traditional and modern, soft marketing why can the surprise

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"Change" is the theme of the Times, all things in the world are changing, or relying on and other things to change. There is no eternal individual, only eternal change. As an internet worker, I also feel the changes around me, from the traditional paper media to the establishment of hegemony, to the impact of the new power of modern soft wen. The network is booming, a variety of information flooded the field of vision, but the feeling of a word "chaos", if use a word to generalize, that is "massive repetition, extremely heavy proportion meaningless, cannot give the user to bring the visual impact and the spiritual baptism", this is the traditional propaganda pattern brings the person's feeling, at least I feel so, Maybe they got good results in the early stages, but the times in the development of society in progress, just as people can not maintain the face of the charming, the traditional also need to break the space to progress, soft wen is undoubtedly the growth of the booster, in people on television, newspapers, hard advertising attention to decline, The actual effect of advertising is no longer evident in the current situation occupy a place, and quickly seize the market.

The same is advertising, the same in the money, the purpose of existence is the same, why consumers tend to the latter? Where is the charm of soft paper?

First of all, we should see the essence of soft, is the business strategy of soft infiltration in the form of advertising to achieve, usually with the help of words and public opinion communication so that consumers agree with a certain concept, point of view and analysis of ideas, so as to achieve corporate brand promotion, product sales purposes. The essence is the advertisement, same with the traditional advertisement, the goal helps the enterprise to carry on the product promotion and the sale, and the traditional advertisement also is same, then the two differences in the end where? Back to the background, lies in a "soft" word? Is it important to ask the word?

A "soft" subversion of the fate of traditional advertising

First from the literal understanding, "soft" is relatively "hard", which means that soft text do not want traditional advertising so straightforward, a few words, a few lines of words on the demand for your recognition, to "passive" way, giving a great sense of oppression, may be a new look, but you think of the face is always "XXX", you will feel "nausea." and soft wen through the specific concept of the demand, to put the truth of the way to make the consumer into the enterprise set up "thinking Circle", with a strong targeted psychological attacks to quickly achieve product sales of the text mode and oral communication. For example, news, interviews, interviews, Word-of-mouth and so on. Closer to the distance between consumers, from the user's point of view to expand the plan, imperceptible transfer of the brand value of the enterprise, product information, people bathed in the breeze, "active" to recognize, to accept and can not forget for a long time.

More than the cost of the soft paper to obtain breeding soil

We know that traditional advertising costs are quite expensive, with less than hundreds of, thousands of, and tens of thousands of to hundreds of thousands of. I think we should have no doubt that what happened around us is everywhere. We often can hear, a certain star endorsement of a jewelry advertisement how many million yuan, a certain athlete endorsement of a brand number million. You think of an advertising spokesperson can get so much compensation, it is conceivable that an advertising investors to invest how much money to achieve a successful advertising operation. However, this is a huge burden on small and medium-sized enterprises. Many companies start funding even less than a large company's advertising costs. So, in addition to looking at the birth sigh, or look Yang Sheng sigh, and relatively soft text is much cheaper, ready to soft script, to the professional release platform, only a few yuan to hundreds of, and rich reprint and click Effect is not better than advertising, but also as a high-quality outside the chain, promote the optimization of the site.

Combined with social hotspots, spread fast, wide range, establish a good reputation

Most of the current soft text is the combination of hot spots, with a tropical heart to attract attention. such as Guo Meimei incident, as far as possible to the parties and the topic of the article link up. Meet the eyeball of countless people; As to the speed of transmission, I think this is very good understanding, people always want a common, always interested in hot spots, and like to follow suit, in line with the characteristics of modern media dissemination, all kinds of sharing, reprint, collection of joy. More to ensure that your soft wen better spread out. With the further deepening of the marketing of soft text, this virus-like soft wen will affect every corner of the Internet, once the user carefully watch your portal site, as long as your site "clean", there is "connotation", can be severely branded in the hearts of readers, accompanied by ultra-high reprint and click, For the enterprise brand stretching and promotion of the role of self-evident.

Finally, a group of data to see how the network soft text in today's market play what role, although the data is a bit old, but the development of soft paper is the general trend, still very can explain the problem!

Dcci released the first half of the 2010 China Internet and interactive marketing data. Dcci data show: 2010 China's network advertising marketing market scale will reach 25.27 billion yuan, accounting for China's total advertising market share of the first breakthrough of 10%, to 11.1%. According to Eric Data, China's network of soft marketing market share of the entire Web site advertising market Size 20%, China's network of soft marketing market share as much as 5 billion yuan! From this can be expected as of the end of 2012, China's network of soft marketing market share will climb the peak, soft marketing promotion in the marketing of a proliferation of means, Flowers for Fang today is still worth the vast number of small and medium enterprises to invest, construction.

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