The impact of Web site repeat content on site rankings

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When search engine spiders on your site see the same content on other sites, I believe spiders are not happy. The same things appear in front of you again and again, you must be disgusted, search engines, although the machine, but also hate duplicate content. Site duplication of content on the impact of SEO and no less than other SEO methods, site duplication of content on the SEO, site weight, search engine rankings have a huge impact.

The content of repetition can be divided into two parts inside and outside the station. In other words, in their own website, the same content may exist in two or more than two identical versions, and outside the station, the content of other sites and their own site content is identical to the existence of multiple versions. SEO Whole Station optimization is a very large and complex work, the whole station optimization of the work is not a simple chain promotion, construction content so simple. Standardize the site's internal, pay attention to avoid the occurrence of unfavorable factors such as SEO, are part of the SEO work category.

Some of Google's official channels have been promoting and alerting webmasters, who need to be aware of the duplication of content on the site. Why does Google do this?

1, the site to provide duplicate content, search engine search results will directly affect the user's search experience. Too much repetition, when users search, the search engine may return too close to the results, will affect the accuracy of the search results. For users, if a search can get 10 different search results, it will increase the user's chances of getting the results he wants.

2, duplicate content means that need to repeat the analysis and processing. To a certain extent also adds to the burden of the program, but also can be said to affect efficiency. This is certainly what the search engine does not want to see.

Some webmaster use repeated content to cheat, but some stationmaster may inadvertently lose. Whether intentionally or not, the impact of repeated content on the site can be to the site weight accumulation, extended weight promotion time, serious can be lowered right. But in general, the impact of the site is more reflected in the performance of the site, such as the ranking is very close to, can not be upgraded.

Many webmaster mentioned factors that affect SEO, the first will mention the content of the site, external links and so on, and repeat content also accounted for a large proportion of attention to avoid duplication of content, is the webmaster content and link building after the important work. Although many times stationmaster for reprint, plagiarism and so on behavior powerless, and promotes own website the weight, achieves alone, is to own website best protection, even if is facing the duplicate content, the search engine can determine which website is more important, thus guarantees the website the collection quantity and the flow rate.

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