The impact of website content on website traffic

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

When users want to find the information they need, the search engine input keywords, search engines to judge the relevance of the site, which became the search engine rankings. We always want our website information to appear first in the search results, in order to attract more visitors, but even if the theme of the site is very popular with visitors, but if the content and the user's search conditions do not match, then this will have a certain impact on the long-term site traffic, and we update the content of the site how to do?

High degree of relevance:

Both the content of the site and the user search keywords highly correlated, then this is the user needs of information, such site users will really like, but also let users become customers from the important reason. High relevance content, because of its single keyword and the corresponding target user's single, makes the high correlation content in attracts the user to visit and increases the website traffic to bring the function is very small, but once it brings the user will become the website loyal customer.

General Relevance Degree

Both the content of the site and user search Keywords General association, such information users will look, but will not dig deep, this is a site of potential customers, the general relevance of content, can bring a certain amount of traffic to the site. But when the user visits, we need to guide and through the website product attraction to let this part of the user become the website customer.

Low Correlation degree

Both the content of the site and the user search keywords do not have or very little association, such information is to increase the number of clicks on the site, and the site updates such content is only to achieve a quantity of effect or make the site more fulfilling. Such content is necessary to attract users to visit.

I will update the content of the site according to the different sites, mining their own site relevance content. China's mining machinery network, and its high degree of relevance is the content of mining machinery, the general relevance of the content is the construction machinery, machinery, machinery industry, low correlation is mine resources information, national economic policy information. In the update, you must consider the site's enrichment, the flow of traffic, how many can become customers, so you need to balance the number of these three content in the site.

A site at different times, need to update the focus is different, China's mining machinery network in the early stage is a low degree of relevance of the hot content to update the focus, so as to increase the flow of the site, expanding the impact. In the medium term, we must consider to let the flow into the customer, so that the flow into profit, should reduce the content of the low degree of update, and gradually to the high degree of relevance of content updates closer.

The ultimate goal of a Web site is to profit, so that the flow into the customer, you webmaster in the update of their website content to continue to accumulate, to explore the content of their own web site in these three directions, in the update of the doping balance, so that their own site whether the flow or customer changes to maximize.

By the Chinese mining Machinery Network http://kuangshan.gongchang.com Small compilation, reprint please specify.