The import significance of the mobile electric business highlights bar code access into Zhuluzhongyuan sharp weapon

If the mobile electric business is only the supplement and add to the shopping channel, then with the penetration of mobile internet and the convenience of the mobile electric business, the importance of the mobile electric business is self-evident. As for the operators who rob the market share of the mobile electricity business, the competition of the entrance is one of the core competitions. Jing Dong Mobile Vice President Xiang Yuhong once said "This is the era of personalization, but also the era of large data marketing, everyone will see the content of their interests, and different users receive the nature is different content." To show us a signal: in the national mobile operators and large data for marketing support era, whose user base is large and user activity is high, whose entrance is kingly.

It is known that 2013 years the most let Ali Baidu headache, most of the envy of mobile internet entrepreneurs is the micro-trust of a large group of active users, especially the micro-letter 5.0 gradually enhance the "sweep" function, greatly catalyzed the user through the app sweep bar code of the active degree, awakened before this only sleeping in the traditional Ultra bar code, Make it appear on the big stage of mobile internet with new posture, there are data shows, from micro-letter, Baidu, 360, fast-beat two-dimensional code, such as the mainstream sweep code reading software users have been over billion, and at the same time, since the establishment of the 1988 Article Coding Center, there are more than 150,000 registered enterprises in the center, The registered commodity category is hundreds of billions of dollars, the large data hidden behind the bar code and the large base of active user groups, if used, they can grasp the import of mobile operators an important link.

I think the future in the mobile Internet environment More perfect premise, based on the bar code to build a strong service entrance, this entrance, users can participate in activities, consumer shopping, tourism and so on. And smart quick clap now do things, it is these huge sweep code user groups and huge registered trademark enterprises, through a call "barcode Pass" service, get effective connection. And the completion of this task, smart quick shot lasted three years since the accumulation of 15 million unique SKU merchandise bar code data is the largest data support, and micro-letter, 360, Baidu and other sweep code tools to cooperate with their own sweep code client quick two-dimensional code to ensure that the percentage of active degree, thus, Bar code access at the same time has a large user base and user active two factors, and enterprises seize the bar code, but also seized the most important mobile power importers, in the mobile electric business large area of the early stage, the first time to seize the entrance is to seize the market share.