The importance and universality of link optimization

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Before we have learned about the website optimization Services Seven steps, then when we do on the link optimization often encounter some questions, such as the quality of external links and quantity which is more important? What increases the behavior of the outside chain is more effective? below, Suzhou SEO on the importance and universality of link optimization to make an analysis:

Importance of External links

Search engines believe that poor content of the site can not attract other sites to actively link, so that a site is linked to more, it means that the more popular. But for the search engine to determine the standard of these links, is quality rather than quantity, if your site is Sina link, that this link is comparable to the ordinary site dozens of links.

Often hear some webmaster friends said, do Google optimization is to increase the chain, for this argument, Suzhou SEO is not fully recognized, we do not deny the importance of the chain to Google optimization, but there are too many details to pay attention to, so it is recommended that you seriously. If your competitors like you, all go desperately to increase the chain, the number of the outside chain you, if the opponent in detail or the rules of the game than you proficient, then his ranking must be higher than you.

The universality of link optimization

What is the universality of link optimization? The other site to link to your site's quality and quantity of a measure, is the search engine based on its own factors to determine a site's good or bad, so as to decide whether to transfer to the page outside the factor of an indicator. The criterion for this measurement is that the search engine evaluates a site by documenting the popularity and popularity of the site on the Internet.

How do you increase the universality of the links? Please refer to the following methods:

1, Site home page and subpages do link. So that the search engine will be the main link universal to the child page.

2, write a good link to the title, so that each of the linked pages are clear and coherent.

3, from PageRank high site to get links.

4, one-way import links than two-way import links get more weight.

5, do not participate in so-called reciprocal links, so it is easy to attract search engine penalties. (You can ensure that your links are clean, but you can't guarantee that others ' links are too optimized)

6, do not use a one-stop multiple domain name approach to get links, so it is easy to cause search flooding, incur the right to deal with.

7, as far as possible to submit to important navigation directory sites, such as DMOZ, Yahoo directory and so on.

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