The importance of Brand keywords

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Website brand keyword name is generally the name of our company or product brand name, the role of the brand keyword is like a person's name, netizens can search your brand keyword name to your site. Search brand Keywords These people are generally our old users, conversion rate is quite high. But many of us do not pay much attention to the site's brand key words to establish, and even do not write the site's brand keywords. Perhaps some people think that as long as my site ranking up, not naturally someone will click on my site, I am a small enterprise station, set a brand keyword to do, is not a waste of resources? In an unknown small company, not like Sina, NetEase and other well-known companies, Others will search my brand keyword to reach our website? It seems to be very logical, but after reading the following picture, your view may change:

Do you see the red content of the winning bid? I Baidu search led advertising car, Baidu related search appeared in the Andy Deer led advertising cars, green LED advertising car, it is obvious that this is the search behavior with the brand keyword, some people will say that the relevant search can be brushed, but I am engaged in the LED advertising car industry, More concerned about these Baidu related search changes, I can prove that the two peer brand keyword is not a brush. I pass the analysis of this two led advertising car web site, found that their pictures are done best in the peer, there may be a real sense of the old customers want to buy their company's led advertising car, may be competitors remember his brand keyword, and thus enter their website to download some products pictures. Whether it's a real customer or not, it's important that these people reach our site by searching for keywords. As long as there is a click on the right weight, so we do not boycott our competitors click.

But now a lot of sites do not have brand keywords, they think that the title on the home page to put the target keyword on the line, so that the full use of keyword matching principle, I found that many of my peers to do so:

Such a long title, the advertising media cars, modified advertising, led advertising car prices, such as the long tail of the keywords are put on the title up, from beginning to end see the emergence of brand keywords, in fact, this is very dangerous. Here's why.

Do SEO people probably experienced the site down the right of trouble, a lot of people in Baidu ranking good time, the flow is very good, but once the site down the right, keyword ranking down, almost no traffic, many people take it for granted. But the brand keyword is not the same, when your site in the search engine rankings down, users can not find your site, they will directly search your site's brand keywords to reach your site, so your part of the user will not be lost, as long as you find out your site down the right reasons and solve, Then your search for brand keywords will make your rankings recover faster. Because Baidu will think that your site is popular with users, Baidu will not put a user like the ranking of the site to take away.

So the website brand keyword is very important, does not have the brand keyword to be like the person does not have the name like, the customer cannot find you, this is the most basic user experience, but we often will ignore these most basic user experience.

This article by Hubei Cheng Media led advertising Depot http://www.ledche.net/original offer, reprint please respect original information.