The importance of each search engine's external chain

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From what has been observed for more than a year, found that each search engine for the site to update the degree of attention is different, from two entity cases, found that Google is the most important to update, Baidu second, 360 search the most important to update, but also to explain another ranking rules, Google attaches the most importance to the chain, Baidu second, 360 the most attention outside the chain

Two entity cases to illustrate that these two sites are products, one is three years old station, another has more than a year of operating time, counted up as the old site, the two sites in Google, one ranked very close, another ranking is not ideal, and two sites in Baidu rankings are in the home page, Although not very much on the front, but the effect is relatively ideal, and then two sites in the 360 search rankings, one in the second position, the other in the first position, ranked very forward.

In these two websites business strategy, has been mainly content, and update the frequency is high, rarely to hair outside the chain, the number of each site outside the chain of hundreds of or so, and there is no home page links, are some of the internal pages of the signature, these outside the chain are in the station when the release, in order to accelerate the collection of search engines, not to get These outside the chain basically does not have the function, to the website rank plays the function to be very little, in other words, these two sites rank basically relies on the content to support, the outer chain plays only the supporting role.

In fact, there are a lot of competitive keywords, can use the content-oriented way to do rankings, the same can achieve the goal of quality rankings, Baidu for the content of the attention or relatively high, 360 also attaches great importance to content construction, and Google has left China, the basic can not consider, But if it is a high competitive keyword, this way is obviously inappropriate, if you want to rely on the content to overcome the strong outside the chain, the difficulty is quite large, and in a short time, the role of the content to play a relatively limited.

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is not that we do not attach importance to the chain, but the acquisition of the chain is indeed some difficulties, a new station does not rank, get the path of the chain is limited, the fundamental exchange is not the weight of high links, in addition to get some signatures, release some soft text, basically do nothing, the only path remaining is to buy the link, and the risk of buying black chain is very large, It is easy to be punished by search engines, if the purchase of regular links, the cost is very large, ordinary webmaster simply can not afford the high cost, this is also a personal webmaster difficult to do a reason. The article by the bread Net http://www.mianbao0.com/feeds, reprint please keep the link, extremely thanks!