The importance of network marketing planning from the perspective of millet cell phone myth

These days to see the industry news, there is a product of the degree of Changyancong can not help but also to sell. What product can let Changyancong heart? Presumably everyone should have guessed. Yes, that's the millet phone! I believe that often play mobile phone friends, especially mobile enthusiasts are not unfamiliar to millet. Recently Regunle and his millet mobile phone is to earn enough attention. Why is this product so hot? Today to Yenzong to share the mystery.

A friend who wants to make money on the internet is sure to have a headache for one thing: what products and services are sold? What kind of products and services can attract enough eyeballs and generate profits to bring about a snowball-like return? If you feel like you have a product or service in your hand, and happen to feel network marketing overall planning is their own short board words can find Changyancong consultation or cooperation.

Well, back to today's topic, Changyancong today for you to share the overall planning of network marketing skills, hope to be able to bring help to everyone's projects.

One, product analysis: Sell what?

If you want to rely on the internet to make money, the first thing to be clear is what you want to sell on the Internet? There are two kinds of products or services.

1, product positioning: Our products or services to the user to solve what the substantive issues? What kind of help? Why do users pay for our products or services?

2, the product selling point and differentiation: our product is better than competitor's product where? Service quality? After sale?

To Millet mobile phone as an example, positioning and differentiated selling point is designed for the enthusiast-level mobile phone control to build the world's first dual-core 1.5GHz high-quality cost-effective with independent research and development operating system of high-end smartphones. As a veteran mobile phone enthusiasts, Lei know that only the high combination of hardware and software can produce the best results, to meet the user mobile interconnection and basic application needs, so as to fill the domestic high-end smartphone blank.

Second, user analysis: to whom?

1, who will be our products after the listing of customers? Who are our prospective customers?

2. What are the characteristics of them? What kind of shopping tendency is there to buy?

The Millet team is the system origin, does the handset already has the million system user, these will become the millet handset the intention and the potential customer group. The user characteristics based on Android platform are obvious, there is also a little feature can not be ignored, that is, grassroots, Lei intentionally or unintentionally replicate the success of the model.

Third, marketing strategy: How to sell?

1, how to packaging products to attract users of the eyeball? What kind of story is behind the brand?

2, sales methods and channels?

We go back to look at the marketing strategy of millet mobile phone, millet mobile phone since the birth of the world's first with dual-core 1.5GHz cost-effective domestic smart phones. High-cost price, dual-core, 4.0-inch TPK sharp touch screen, for the concept of the life of enthusiasts deeply rooted. When not listed on the use of system advantages to win the user group, to promote product exposure and attention, establish a cheap and cost-effective image of the pro-people, to create Word-of-mouth marketing. As the saying goes, lei and his millet through a variety of limited and time-bound strategy will be hungry marketing mode of dripping exquisite, fully aroused the attention of consumers, stimulate the consumer's desire to purchase, so as to achieve the product from the manufacturer to the rapid transfer of consumers, thereby saving costs. 50W, 80W, 100W or 500W, 1000W, the true volume of the forecast can not be predicted, but the effect of millet needs has been achieved: millet mobile phone is hot, is to be liked.

Follow-up a series of micro-activities is also the work, especially a forwarding volume of nearly 100,000, commented on nearly 50,000 of the "Millet mobile phone is not out of stock, the shortage of" activities to Changyancong image deep. Of course, the millet mobile phone is so successful, not all the credit of network marketing, behind the products and products behind the LEI and their team's inspirational story is the power to follow the rice noodles, but if there is no Lei, Li Vanchang and behind the marketing team in the marketing skills of success, millet may also be the vast domestic machine in the army of the ordinary one.