The importance of research before website construction

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Market research is the use of scientific methods, purposeful, systematic collection, collation and analysis of supply and demand and resources of various intelligence, information and information. Grasp the current situation and development trend of supply and demand for the marketing strategy and enterprise decision-making to provide the right basis for information management activities. is a general term of market investigation and market research, it is the work process of designing, collecting, recording, collating, analyzing and researching the market information and research results according to the specific decision problem.

For large Web sites, market research is an essential part of the Web site market forecasts and business decision making processes. Especially for mobile gaming sites, want to highlight their characteristics from a number of game sites, you must have a very clear understanding of the advantages and disadvantages of competitors in the same industry.

The first thing to say is that website research is very important, and almost every company that does the website or individual will have the awareness or unconscious of the site research. Conscious web site research will generally consume more manpower or material resources, for portals or large sites, web site research is an indispensable part of the work content. For large web sites, early planning and late operation is the key to determine the success of the site, and site research is an important basis for early planning.

The unconscious web site research can be attributed to the process of viewing and contrasting similar sites before the site is built. Almost everyone will first look at their own web site before they build it. This is actually an unconscious web site research work.

Web site research is important because it is a pyramid-structured project, like other IT projects. If the foundation is not playing well, the construction process or after the completion of the construction of the construction of the content will be very time-consuming and laborious.

Therefore, regardless of the size of the site, if you want to get a satisfactory site, site research is indispensable.

Web site research work can be divided into internal research and external research two kinds.

Internal research refers to the research work of the website by relatives and friends in the enterprise, within the organization or in their own side. Internal research can be divided into two kinds of situations: one is in the construction of a new website at the time of the research work, the work of this research is generally large, research methods and research content is also divergent. The goal is to brainstorm and get valuable information from the subjects being investigated. The purpose of internal research is to determine the feasibility and necessity of the project. In the process of internal investigation, the research object will give more incisive and direct opinions or suggestions, which are very real and valuable. Another kind of research is to be done in the process of website revision. For the website revision, research is often more targeted, because the site is the site has been operating for a period of time after the work, whether the site's owner or site users have a certain understanding of the site, and most likely in the use of the process found a variety of problems. At this time to conduct research work, the main purpose is the mobile phone and site related personnel opinion, as the basis for the site revision.

External research refers to a wide range of research work after conducting internal research. External research can be divided into online research and offline research. Online research refers to the study of various ways through the network. The research content generally includes: Set up the network survey form, collect, analyze, compare similar website and so on work. In contrast to the offline research, online research is often based on the distribution of questionnaires, questionnaires. The accuracy and objectivity of external research is often inferior to that of internal research, and the main purpose of external research is to listen to a wider range of opinions, to obtain more comprehensive information, and to tap niche markets.