The importance of selecting domain names and virtual hosts for Web site optimization

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A friend of the Web site to do foreign trade in accordance with the norms of SEO to make the site, but in foreign Google and Yahoo how the row can not achieve any ranking advantage. The key is actually in the IP and domain name selection.

Site IP Location:

For a search engine, the logic is that when your server is placed somewhere, your site must be more relevant to the local search. For example, in the United States, the search engine can infer that most of its target visitors should be local to the United States, because his site's IP location displays sites in the United States.

Domain Name selection:

When you use a country's national domain name, most of them are for the purpose of setting up local websites in that country. Then if in the English station optimization proposal uses the international domain name, COM and cannot choose. cn or other domain name. Of course, if you only do domestic trade, you can also to the train, huoche.la. Choose a domain name that has a typical identity.

Therefore, the search engine will check your domain name, as well as the site content of the IP location. These two data will actually affect your ranking in the local search engine. This part, in fact, a lot of SEO amateur, webmaster ignored. So the ideal state, of course, is in the country where your target group is located, to apply for the site's space and to use the local Web site.

In China, due to the relationship between prices, many foreign trade enterprises have rented the domestic virtual host, in fact, although this saves some of the cost, but in fact they do not know, these web site owners in the cost savings, but also sacrificed the site's ranking advantage.

But when your target group is a Chinese local customer, it is enough to rent a domestic space, in addition to improving the content of the search engine rankings, but also provide a fast connection to the visitors, and more support the domestic local network industry, the development of both, why not?

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