The importance of website name to marketing

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Now the internet is not only the existence of a large number of homogeneous sites, there are also a large number of sites with the same name! Site name is different from registered trademarks, the protection of the law is limited, basically who want to call what can be called what, recently made the uproar "happy net" incident is very able to illustrate this point.

Webmasters to the site when the name is like to use the industry, regional words to do for the site, but did not add their own unique words to do as the name, which will lead to a large number of the same name Web site generated. We take "Xian tutor net" as an example to see, in Baidu Search "Xi ' an tutor", the top ten in addition to "Sunshine Tutor, Lei carp Tutor" outside, the other eight sites are called "Xian tutor net"!! If you are one of the site webmaster, tell customers your site is "Xi ' an tutor net", customers search engines, in the face of so many "Xian tutor net" customers how to choose? How does the client feel? Twins are hard to recognize, not to mention a page with eight sites of the same name. If it is Sunshine Tutor or CARP tutor will not have such a problem, because they have their own brand!

What is a brand?

According to Philip, a brand is a name, noun, symbol, design, or combination of several forms, used to identify a product or service of one or a group of sellers, and to differentiate it from the products of other competitors.

The important thing about this is to differentiate it from other competitors ' products!

Why do people have names? Just to be distinguished from others, is a mark. Of course, the name of the website is the same, but in the current network marketing tide, in order to cater to the taste of search engines, adsense high prevalence of some popular keywords added to their website name or directly as the keyword.

The information dissemination in the search engine satisfies the basic elements of the classical communication model proposed by the Mass communication theorist Harod Rasveille (Harold Lasswell): Who, through what channel, to who, what to say, what influence. This "What said" may be your name, if your name is not unique, it will cause confusion to customers.

We operate the site is the actual operation of our brand, do not let us hard to operate the brand and other people "share", also do not because of the similarity of the site name to let customers remember that long long domain name.

Brand name itself as the key word is a huge business value of scarce resources. In the search engine marketing environment, the company's brand image condenses into a few words, understand the information in the search engine dissemination of the general characteristics and rules, and select the corresponding promotion method combination, in the network marketing to win the brand advantage status, is the information age every enterprise has to seriously think and treat the problem.

Network Marketing from the "name" Start!

Also hope to be able to have a special standard website name System issued.