The importance of website user experience optimization

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

For E-commerce type site, if not the site user experience this detail to deal with, the direct result is that the conversion rate of the site is not up, sales can not meet the standards, after all, each user of the site's use of the habit is not the same, functional requirements are not the same. So for such a situation is best to take care of the most important target users of the interests of the needs of their own netizens to have a clear understanding of the needs of users to analyze the behavior of the user experience to achieve optimization goals.

The author concludes the following several website user experience

One: Sensory experience

This experience focuses on the visitor's vision, and the site owner can do the following:

1. The logo of the website should at least be clear, does not occupy too much space, the comer glance. The use of the picture is concise and accurate, and the overall style of the page unified. Don't be too dense, but too distant.

2. The normal website should maintain in 5 seconds to open, unfolds in front of Netizen, the large-scale website also must consider the north-South interworking question, must carry on the network speed pressure test. Some websites have animation and background music, I think can avoid to avoid, because this will greatly occupy the speed, and SEO optimization is also unfavorable.

3. The color collocation of the website should be unified with the overall image of the brand, the main tone + auxiliary tone should not exceed 3 kinds of colors, color lightness and brightness should ensure the user browsing comfort.

4. The size of the page layout is moderate, generally more than 17-inch display-oriented, page navigation to highlight, highlight, primary and secondary trenchant, illustrated, the most interested in the customer content and the company's most sales strength of the products placed in the most important position.

5. The use of advertising, many sites like to use advertising, the author suggested that you do not need to use, advertising is not used improperly will interfere with the user's view, and even make users disgusted, so that users close the site, increase the site jumped out rate is not good.

Two: Interactive experience

The interactive experience is to guide users to use certain features of the site.

1. User registration, a website if enough to attract users, then you can guide users to register

2. Fill in the information, the user in the registration time to fill out some information, these suggestions from the user point of view, as far as possible use the dropdown box so that users can have more choices, do not have to personally type input information and so on. If the user fill in the wrong registration information can be displayed in a timely manner, rather than wait until the user signed up to submit to display, so unfriendly to the user is a problem.

3. Verification code use on the one hand to avoid registration machine detection, but also to enable users to see that the two should be balanced grasp.

4. You can set up online questions and answers to enhance interaction with users. Economic strength can be set up a small survey,

5. Set up online search to help users solve their own problems, may reduce the site customer service work pressure.

6. Set up a good site map to provide users with a clear guide to the site, but also for search engine spiders to provide browse paths, kill both.

7. Mail greeting can also improve the feelings of users and enhance communication.

8. For more complex processes, you can set up a help center to introduce.

Three: the Trust experience

This trust experience enhances the reliability of the site.

1. The website must set up a company introduction, the release true reliable company information, causes the user to the website Goodwill degree to increase, the company introduction may introduce the company scale, the development situation, the company qualification and so on. Provide real and effective contact telephone and so on, convenient for users to search on the site confirmation.

2. The site's record statement allows visitors to confirm the legality of the site.

3. Legal notices may prevent enterprise companies from getting into unnecessary disputes.

4. If the company has more than one site, you can link to each other, so as to improve the flow of each website is also good.

Summary: For a website seriously really do a user experience analysis is very tired, but the meaning is very large, hope that the owner of the site should pay attention to, so the conversion rate up, sales will be brought up. This article by children's Toys http://www.234.cn/original, reprint please indicate the source.