The important role of network marketing in enterprise marketing

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Many company bosses think, now is the era of E-commerce, if their own company does not have a site out, so more and more bosses are building their own company's website, so that the site construction of the industry has produced, and the development of the momentum is very good, Early many bosses just put their own website positioning for the company's product display, few people will be their company as a marketing platform, with the development of the Internet, some bosses think that the site is not just for product display, more important site can be as a marketing platform, today, mainly to talk about how to do business marketing, The following several walk

First: The website construction, I say here the website construction is not just a produce to display the function, more is, need to put the idea of marketing inside go, for example: the website needs the customer service code, the website needs in the most obvious place hangs our business telephone, the website overall structure, the website map, the website keyword layout, the website interior chain optimization, Site per page title, describe the optimization, and so on, some websites can even add payment function, so the enterprise in looking for to do site construction company, consider not long is the appearance of the page, more is the idea of internal optimization, so ask whether they will site optimization, I took over many company's corporate station, There is no idea of website optimization

Second: Baidu to promote the site to do how to promote it? Many companies first thought is to do Baidu bidding, this is a good choice, this conversion rate is not high, do Baidu's advertising, this one click, to spend a few dollars, this way every day to spend hundreds of yuan, or even thousands of dollars, If you run out of money every day, your information will not appear in Baidu, this does not exclude competitors malicious click of our ads, so much money will be wasted, in addition to Baidu bidding, there are other ways to let the company's information appear in the Baidu home? Of course, that is to do Baidu's natural ranking, Many company bosses do not know what is called Baidu's natural ranking, through some technical means, will your site keyword rankings appear in the Baidu home page, this ranking is lasting, each click does not need to spend money, competitors in how malicious click of our website on our site has no effect, this ranking cost is low, lasting long , the weight of the site is high, a lot of keywords can appear in the Baidu home page, some unexpected long tail keywords will be ranked very well, these long tail keywords are generally intended to be very clear customer search, through the natural ranking of search into the site's customers, the general conversion rate is higher

Third: Other ways to promote blog promotion, forum promotion, question and answer network promotion, Baidu product series to promote "Baidu know, stick, experience, library, encyclopedia", classified information promotion, mail promotion, soft text promotion, QQ Group promotion, micro-BO promotion if the conditions can be found in the industry is better than a large web site to do internet advertising.

IV: Talent Recruitment, enterprises do a good job of the website, it is best to recruit a network promotion Commissioner, the promotion of the main job Responsibilities:

100-degree bidding keyword monitoring, constant price adjustment

2 Site external link construction, mainly to find the same industry's website for link exchange, blog outside the chain construction, the forum outside the chain construction, question and answer nets and classified information for Baidu related domain building, if the good writer can also write the promotion of soft wen

3 Other ways of promotion, blog promotion, forum promotion, question and answer network promotion, Baidu product series to promote "Baidu know, stick, experience, library, encyclopedia", classified information promotion, mail promotion, soft text promotion, QQ Group promotion, Micro Bo promotion

4 site code fine-tuning, such as the company's website need to add some modules or change some pages

5 website article updates, including the company's website updates, blog updates

6 Monitoring of corporate negative information

7 Website Data statistics, website transformation

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