The important role of three-dimensional animation design in real estate media marketing

The market-oriented reform of Chinese media is an integral part of the structural changes of China's social economy, since the reform and opening-up, the Chinese newspaper industry has gone through "four times": The organ Age, the evening newspaper, the city newspapers and the pluralistic times.

In the period of the mouthpiece of the planned economy, the political and educational mission was assumed. Its sales (distribution) is through a public subscription, the economic income depends on the government's financial allocations, marketing-free; the "evening paper" originated in the 80 's after the reform and opening-up, its content more close to the people's reading interest, the subscription is its main sales form, But there is no systematic advertising marketing; The third era is the "City newspaper era", since the 1990s, the big city's large mouthpiece in the evening paper competition gradually in the wind, after the reform of the mouthpiece behind, the formation of the newspaper group to return to the lake, and the introduction of large city residents of the large-scale comprehensive daily, metropolitan newspaper, Consumer newspaper, this kind of newspaper's competitive advantage mainly is through the distribution and the advertisement double marketing realizes, the more typical case is "Guangzhou daily" comes from behind, its secret is the self release and the advertisement marketing strategy application; At present, in addition to the large comprehensive daily, urban newspaper, evening paper, financial newspapers, Sports football and other types of newspapers have sprung up, with market segmentation as the survival basis, profoundly changed the Chinese newspaper market structure.

Newspaper marketing era is from the the 1990s after the city newspaper began, that is, in this era, the media and real estate directly occurred interest relations.

Newspaper this special product, its marketing differs from the general product, the general product only once sale, but the newspaper sale has two times: the first time sells the newspaper (issue), the second time sells the reader (advertisement). The focus of this book is on the second sale of the newspaper, the final stage of the terminal. But whether it's the first sale or the second sale, the internal link between the two is the "influence" of the newspaper, the first sale to achieve the influence of the newspaper (through the concentration of readers attention), the second sale is "influence" to the advertisers, but also achieve "influence" value-added.

Real Estate Media marketing ever-changing, in the final analysis is the "influence" of the excavation and reconstruction. In the great development of newspaper marketing in the the mid 1990s, China's real estate industry has entered a new era. Take the real estate market development earlier, developed more mature Shenzhen as an example. According to the research data of Shenzhen real estate market development strategy, before 1994, Shenzhen real estate market "growth fluctuation is big and change irregular, after 1994, its change is more stable, the growth basically is between 10%~30%, show a virtuous cycle trend." "Guangzhou, Beijing, Shanghai, the situation is generally the case, after 1992 years of ~1993 years of real estate bubbles and subsequent macro tightening, China's real estate in the great sorrow, finally began to return to the level of natural development, its characteristics are: relatively stable growth, market competition, housing development into the mainstream, Home buyers to urban dwellers, that is to say, into the "era of national ownership". These characteristics, the real estate marketing put forward new requirements, so that it becomes a specialized service, real estate intermediary companies, advertising companies came into being, newspaper advertising has become its main marketing methods. Real estate marketing and media marketing come together.

The ups and downs of the real estate market is our concern, real estate marketing has become a marketing sector, followed by the design of the property, promotion, it seems that people want to see the real estate developers will play out what tricks, perhaps people have curiosity. Hangzhou and Italy in the future design that with the rise of three-dimensional animation, 3D technology in the commercial field more and more applications, three-dimensional animation design in real estate marketing has been valued.

Hangzhou Viking Design talked about the past many of the cooperation of real estate companies with effects, sand table to show the property, it is inevitable that some are not intuitive, can not fully display the characteristics of the property and selling points, not to mention the interaction with the buyers and caused its imagination of space to generate interest. The sand table is a kind of static display, it does not have the vigor to give the human to feel the space, moreover the late revision cost is high, also has many limitations in the use, the transportation is inconvenient, easy to damage and so on. And the application of three-dimensional animation technology, to the target customer a sense of reality and scene, faster to make purchase decisions, greatly accelerate the speed of sales.

Hangzhou and Italy's future design for the real estate sales design of the digital studio, so that the future of the property directly displayed in front of consumers, with the Hangzhou Viking Power PR A series of on-site public relations, changed the traditional view of the sand table, listen to sales Miss endorsement model, making the sale center become cordial and attractive. At the same time, real estate three-dimensional animation can be made into CD-ROM DVD to the intention of home buyers to take back, increase the opportunity to buy and spread opportunities. Three-dimensional animation technology to provide an intuitive platform for reading real estate, so that buyers can feel the scene after the completion of the landscape, the strengthening of communication brought about the speed of sales, but also for the preparation of the project provides a visual image basis.

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