The improvement of the user experience is the site optimization of another village

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

1969, the Internet this term was born in the United States, it can be said that this is a landmark of the great inventions and innovation, through continuous technological innovation, led us into the network era. Marketing mode also from the running business into the line under the double combination, then on the enterprise, the network has become an essential marketing approach.

One, search engine, want to say love you not easy

Domestic search engine technology progress, let us excited at the same time, but also constantly facing the test. Search engine algorithm changes, some people happy people worry, especially many are doing online marketing enterprises, if there is no good network platform, enterprises will fall into unimaginable plight, then we can not help thinking:

1, from the beginning of contact with SEM, is not through a lot of detours?

2, is not the search engine love hate cross?

3, SEO is done in place, the rankings are good but no sales?

4, is not put a lot of money to do bidding but not transformation?

5, the opponents do well, but they do not have the means to break the deadlock?

6, the website many times revision still did not win the visitor to favor?

7, the Enterprise website does not have the way to stand out in many enterprises?

8, the site independent visitors a lot, but the jump rate is high?

9, put the product picture to the most conspicuous position also have no way to retain visitors footsteps?

Second, search engine algorithm update, how much pain seoer

In order to optimize the site to the Search engine homepage, seoer, plus the editor, plus a small team of outside the chain, will work hard to fulfill their responsibilities, but the search engine algorithm changes are sometimes really unpredictable, remember last July a big update, let countless seoer broken heart, on the poor "Dead."

The following is a number of algorithm updates, the attack surface is very wide, originally thought, the site is the original article site will have a good ranking, in fact, pure original by K is also a lot of; originally thought, optimized to the homepage will have the sales, but does not want the visitor to come hastily, also quietly leaves; originally thought that exchanges some friendship link can raise the weight, A crackdown on the sale of links and unrelated links to the statement of people can not help but tears; originally thought to spend a few pieces of money to some soft web site on the release of some outside the chain, but also encountered a strong crackdown on soft wen site; many times, we think we have done very well, but it is not enough, because we think we do well!

Yes, search engine algorithm changes can really hit part of the Black Hat SEO, for example, before the keyword piling, mass garbage outside the chain, station groups and black chain, etc., but we need to know what the essence of SEO, with the search engine algorithm increasingly perfect, website optimization will be from the original "site is for search engines to see" To the present "website is for the user to see" the transformation. Site SEO angle can only turn to the user experience degree of direction to do, such as the previous article is only false original, poor readability, now we need to write original articles, but also have their own views and characteristics.

Third, optimize the "excellent" is the site user experience degree

Want to improve the website user experience degree, first we need to have a good server, ask if you still can not open a website ten or twenty seconds, what still have experience degree to say? Secondly, we ask ourselves if our website is clean? Not only does the content of the website involve sensitive topics, but also the layout is not reasonable, Do you have too many Windows? 3rd, there is no interaction with the user, for example, we go to the mall to buy clothes, a shop warmly to introduce you, but the other one is indifferent, so do not consider will know how to choose? Last but not least, the freshness that the site brings to visitors, Is there any sense of novelty to visitors, and does it bring visual and sensory stereoscopic experience to visitors?

Now, we open the search engine, input keywords, find the first page or a few pages of the corporate Web site, we can not help but ask, if you do not see the site title, you will feel that these sites are the same? are some textual information, and look carefully, these words are actually similar to other websites, Everyone in the false original, the complex text information has become so repetitive, talk about what experience degree, also want to expect, visitors click into the site, will remember your site your business?

Speaking of which, we should understand that why our website optimization to the home page but did not transform, we did the bidding, did the advertising alliance, spent a lot of money, but just brought the flow, bring not to customers it, our site is not the way to highlight from many sites, did not break the deadlock, Did not reduce the visitor jump rate, did not retain the visitor's stay, is because in the user experience degree does not do well.

Four, new, odd, special mode also applies to the website operation

We all know that Taobao open shop, the best product needs to meet the new peculiar three characteristics, in fact, the new peculiar also applies to the website operation, we mentioned above, to improve the user experience of a more important method is to bring visitors visual and sensory good experience, novel and unique model of the Web site, will give visitors a bright, Greatly arouse the curiosity of visitors, visit the time will naturally increase, stay for a long time, to understand the nature of the product more, even if the visitors to visit other competitive enterprises, the most impressive is actually brought him a new strange experience of the site.

The variability of search engine algorithms, let us always cautious, engraved carefully, fear of decline in rankings, worry about no transformation, in fact, we just stick to the heart, will find that the way to improve the experience of the site is another village, so that our site become the most valuable visitors think, the most impressive one of the site!

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