The income of network community has been improved

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The latest news, Sing (Comsenz) and Eric (IResearch) jointly launched the 2008 "fourth session of China Internet Community Development Survey Report" will be officially released in late October.

Research data show that the overall income situation in China's online community has improved, showing that the share of the income-free community has dropped from 38.2% in 07 to 33.3%. Profit levels still need to be improved in the context of increased overall revenue ratios. Communities with incomes below 1000 yuan have reached 32.8%, and the proportion of those who earn more than 1000 yuan remains low.

2007 China Network Community Income (Tencent Technology channel map)

Expert analysis that the Chinese network community has formed a relatively large and stable user groups, at the same time in the profit model is also clear, based on the Community event marketing, Word-of-mouth Marketing, implant marketing and other ways to begin to receive more recognition and recognition of advertisers. In this case, the overall revenue of China's network community has begun to improve, and will usher in a period of rapid development.

In this case, the proportion of owners who have financing plans for the next year is up from 07, more than 40%.

The next year China Community Webmaster Capital Intervention Plan (Tencent Science and Technology channel map)

It is understood that the research report will also appear 2008 years of popular new community form SNS, open platform, network applications and other important topics.