The increasingly perfect credibility of the site will give personal webmaster how the impact

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Security is an eternal topic of the Internet, every day there will be hundreds of millions of users in the Internet to retrieve the information they need, every day someone will go to the site they have never visited before, The security risks of accessing these sites come from unfamiliar---to the sites that will be visited, and most people may find it difficult to tell whether the site they are visiting is safe and whether they will be "fished" if they log in.

Search engine as a huge traffic entrance, is almost every site is unwilling to give up the position, all want to use Search to guide to obtain more traffic, which also spawned the entire SEO industry development. However, we found that the search engine now provides us with more information about the results of the search, which will help us choose---such as the security of the website and the credibility of the website. This is very advantageous for the ordinary netizen, but for those individual stationmaster, the website trustworthiness authentication mechanism, will bring them what kind of destiny?

As we all know, at present there is an official background of the credibility of the alliance in the operation of a Web site credibility of the project, the implementation of the specific commitments by the network. According to the latest published data, as of the end of November 2012, the Alliance of trusted Web sites has accumulated 100,402 fishing sites identified and processed. Now include search engines, Sogou and so on, Sogou, Taobao, IE9 (in the Network customization version), QQ, 114 and so on and so on browser and Jinshan poison PA and other security software has been implemented on the network "trusted site" to verify the integration, to help netizens in search results, browser address bar to establish a website real identity convenient nuclear inspection entrance, Avoid straying into phishing sites. Predictably, there will be more browsers, search engines, security software into the Web site credibility verification function, after all, this is conducive to the healthy development of the entire Internet industry, but also to some extent to avoid netizens because of access to poison or phishing site and create unnecessary losses.

To the credibility of the Web site verification conditions for example, now only for enterprises to open the credibility of the site certification, the cost of 1500 yuan/year. This alone excludes all personal owners. Imagine what it would be like to have a personal site that cannot provide trusted information in the future, when the credibility of the site is increasingly valued. Even through SEO optimization, the site has achieved a good ranking, but lost the trust degree of support, ranking can bring to the individual station how much traffic? And there is no click of the rankings, and where will be sustained? Of course , many personal webmaster may say, I can be linked to a corporate record, apply for a credible verification ah. Yes, personal webmaster can be linked to a company for the record, but the application of credible verification is to cost, like me this station a year's total investment is not 1500 yuan, and how many personal webmaster Ken spend 1500 yuan or even more to make a credible verification of their website?

So in my opinion, the credibility of the site verification mechanism for the entire Internet security is very beneficial, but for the grassroots webmaster, the credibility of the verification, no doubt further compressed the survival of personal webmaster space. Like many webmasters now even because do not have to record more favor of foreign host, in the future such a site is more and more likely to fall. To Baidu as an example, the algorithm to adjust the frequency of the acceleration of the high weight of large sites ranked priority, has made the personal site to achieve a good ranking difficult to improve a lot. If you introduce a Web site credibility verification mechanism, such traffic-oriented strategy will be more inclined to the well-known sites. Thus, the probability of the survival of personal web site remains geometry?

The grass-roots era of the internet is not far from the end of it? In the security verification become the site or the success of another factor before, as an ideal webmaster, the action, to be killed before the completion of their own transformation is the only way to personal website.

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