The independent brand contend for net, what does the internet car look like?

In the end what is the internet car, so far there is no company to say clearly.

What does an internet car look like?

Can you do online shopping in your car? Can you use mobile phone to open the air conditioner in advance, you can feel cool environment in the car? Can the car and home appliances connectivity, in the car can control home appliances calculate? Can zhilengzhire to you, follow your eye adjust temperature, speed, direction calculate? Is it possible to "understand" the instructions and open them to a designated location?

To these problems, auto companies, internet companies, no one can fully explain. But that doesn't stop the "internet car" from becoming a hot word. Whether it is car companies or internet companies, want to touch it with the edge, otherwise it appears outdated.

Only August, the release of the news is, the North automobile Mihui Music, SAIC signed Alibaba, Chery Group, the new Kai-wing car company. Recently, Geely also announced plans to develop Internet cars, which is after Baic, SAIC and Chery, another independent brand of car companies to net.

Behind this, in addition to catching up with the trend, want to get rid of the joint venture car price impact, I am afraid it is also the small 99 of the independent brand.

According to statistics, 2013 China's auto production capacity of 29.14 million vehicles, the annual sales of 22.11 million vehicles, the average capacity utilization rate of 84%, of which the independent brand capacity utilization only 65%, has been less than 70% of the safety line. With the rapid expansion of production capacity, the total overcapacity in the automotive industry become a reality, joint venture brand for digestion capacity, price is bound to continue to explore, the independent brand will have to face head-on confrontation with the joint-venture brand, into a dilemma.

In this case, into the emerging internet car field, standing at the same starting line, for the independent brand is a good and "cool" choice.

"Cool Enough" is not to say, look at Chery's crowd positioning.

August 28, the "Jiangbei Project", a company owned by Chery (the parent company of Chery Auto), unveiled the new brand "Kai Wing" and hammered out the future direction of making smart cars. Kai Wing said that they targeted the crowd is young people, the exact 20-22-year-old young.

Kai Wing general manager Zheng Analysis, "the younger generation under 34 years old, will become the main force in the future automobile industry consumption, in the next 10 years, the junior must become the main consumer crowd, will occupy the market more than 60%." "And the generation is basically accompanied by the development of the Internet to grow up, they are rather than eat also want to surf the internet, all day hanging on the internet."

Take Baic's new energy as an example to see the product's functional positioning.

In mid-August, Baic's new energy source said it had invested in Atieva, a High-tech pure electric vehicle design company, and obtained the first set of research technologies. Industry analysis, both cooperative or based on the music-view touch screen, the development of automotive back seat economy. The passengers can watch the video on the cloud platform via the le-view touch screen, and can also integrate the intelligent furniture through the internet of things, and the intelligent furniture is connected with each other. Also in mid-August, 360 President Zhou 祎 visited Baic's new energy and participated in a seminar on BAIC's new energy interior strategy.

Speaking so much, what is the progress of the car companies in the internet car project? Surging news learned that Geely is still in the research stage, BAIC and internet companies are in the process of negotiation, and the company is looking for cooperative internet companies. SAIC is a fast-moving, research and development team has entered the role.

Recently, surging news saw SAIC's internet car research and development team, forty or fifty people, mostly twenty or thirty-year-old young. Their office is located in a mobile room in SAIC, several workshops and conference rooms, tables and chairs and laptops are all the business of the office.

According to Shenfeng, the application development director of the Information Systems department, SAIC, the future of the Internet car Project will be jointly made by SAIC and Alibaba. Both sides are already engaged in the running-in and cooperation, but also in the search for common office space.

Shenfeng said, in the early run-in, Ali's personnel responsible for "unrestrained" imagination, SAIC's personnel are responsible for the safety and operational aspects of the car. At present, the project has basically completed the target group research, into the product definition stage.

However, in the end what kind of product is the internet car, it seems that there are no enterprises to say clearly. The most mentioned, or the so-called user experience.

Shenfeng to the iphone as an example, the mobile phone industry before the advent of the basic Nokia as a benchmark to see who has a strong battery storage capacity, to see whose products fall. After the iphone has been published, everyone is using it as a benchmark to see who can master the needs of users and provide a better user experience. The automobile industry is also, now the development of internet car companies are groping what users need, perhaps users themselves have not yet want to know what kind of internet car. Only an "IPhone" has emerged, and some of its details "hit" The user's experience needs of the excitement, enterprises and users will be "suddenly enlightened", will continue to explore in this direction.

(Responsible editor: Lvguang)