The industry has recently been greeted by new members

Abstract: Commercial News (reporter Wu Wenji) with the cool Skynet online, gome mergers and acquisitions Bowser net landing, the industry has recently welcomed the new members, the online mall to form a comprehensive platform mall, integrated independent shopping malls, network brand mall and chain + Network sales Mall Four

Business News (reporter Wu Wenji) with the Le cool Skynet online, gome mergers and acquisitions Bowser net landing, the business industry recently ushered in new members, online mall initially formed a comprehensive platform mall, integrated Independent Mall, network Brand Mall and chain + shopping mall four models. The China Electronic Commerce Research Center predicts that the new phase of elimination in the 2011 business E-commerce industry will follow.

Yesterday, Baidu and Japan Lotte Joint venture Business shopping mall "le Cool Days" officially on the line, through the enterprise user investment, Baidu officially cut into the online shopping mall platform. Baidu and Taobao entered a comprehensive competition stage. In addition, Yintai department store online mall Silver Thai Network has also been online recently, home appliance chain giant Gome not only set up their own brand of the online mall, but also the acquisition of the Bowser Network (formerly Century Electrical Network) to enlarge the online home appliance retail market.

According to relevant data, as of the end of June this year, the total number of e-commerce sites in China has reached 20,700, of which the company, Consumer-to-consumer and other Non-mainstream mode of enterprises up to 12,500. It is estimated that the volume of the 2010 Business-to-consumer turnover is 430 billion yuan.

China E-commerce Research Center researcher Lei said, E-commerce enterprises, especially all kinds of emerging online shopping malls have emerged, the domestic online shopping mall has formed four models: Taobao Mall, Baidu cool days as the representative of the Integrated Platform Mall, to Jingdong Mall, Dangdang, excellent Amazon, such as the representative of the integrated Independent Mall, To any customer-prudential products, wheat bags, lemon green tea, such as the representative of the Network brand mall as well as to Silver Thai network, Suning easy to buy, Gome Bowser Electrical Network (formerly Century Electrical Network) as the representative of the chain + network sales Mall.

Four models of online shopping malls according to the operating characteristics of each have advantages. "Lei analysis, take the comprehensive platform as an example, it only makes the network trading platform, does not involve the specific commodity purchase, the distribution and so on service, is advantageous for the enterprise to be bigger and stronger, but the Internet Enterprise and the brand supplier's channel expansion cost is bigger; the traditional channel-operated online shopping mall can rely But faced with the impact of the existing channel circulation and price system embarrassment.

Although the industry is developing rapidly, however, the industry pointed out that the business as a whole, online shopping malls also exist through irregular channels, irregular means to obtain goods and other issues, and due to the small amount of procurement, does not have a real price advantage, can only carry out simple low-cost competition, there are parallel imports, fakes, shoddy, does not provide the formal invoice and so on the question, has affected the business net buys market overall credit environment.

China E-commerce Research Center predicts that the 2011 business E-commerce Market, market competition will be more intense, the industry threshold will also be greatly improved, the industry's new round of shuffling stage is also expected to come.