The industry is not optimistic about pay music download free will still be the mainstream

According to sources, several major international record companies, including Warner, will try to take a monthly subscription system for music downloads at the end of the year or early next year at the UN's music services website, cool dogs, Youku, Baidu and QQ music.

Subsequently, the reporter interviewed a number of music websites and experts learned that, on the one hand, the specific price and operation details are not conclusive. On the other hand, this does not mean the end of the free lunch, but to the willing to pay the user a higher quality of the choice of music, free is still the mainstream.

There are also those who believe that, over the past few years, domestic pay music downloads are mostly closed or near-death. This has already been explained that the user pays the digital music downloading mode in China may not go through.

Charge at the end of this year or early next year

Several major domestic music platforms brewing the end of this year or early next year, digital music download fees, and explore more Internet value-added services. The user obtains the original Foundation free audition service at the same time, may obtain the close CD level ape, the FLAC format music or the MV by the payment method, and obtains other payment rights. The reason is that international record companies are pressuring 6 to 7 music platforms, which occupy more than 85% per cent of the market. On the other hand, a group of users who want to get high-quality music are willing to pay.

However, the specific pricing and operating details are not conclusive. According to the QQ Music market Development Group Senior Marketing director Wu Weilin revealed that the music platform and 15 major record companies to discuss the model tentatively for a monthly fee, but there will be graded, in accordance with the needs of users to customize different fees, different levels of authority. For example, one months users pay 7 yuan to download 7 songs, one months to pay 20 yuan, can be downloaded at will.

Cool Music CEO Thunder revealed that from next year onwards, high quality music will be charged to download, while the mobile phone side of the music cache capacity will also have a certain limit, but users can pay for expansion.

The big music platforms say the move does not mean the end of a free lunch, but rather a choice of high quality music for willing paying subscribers. Baidu Music Division related responsible person, at present, Baidu Music only to merchant charges, in Baidu Music home and the user's personal music box are implanted ads, and music companies to carry out ads.

The industry is not optimistic about individual pay

Because the Internet music does not have a good profit model, despite the huge flow, but the advertising conversion rate is not high, and the copyright and operating costs are increasingly high, the implementation of individual pay will not repeat the same mistakes, the industry is not optimistic about this.

Yesterday, the famous musician Xiao Ke said in the microblog: "The charges are correct ... The person charged should be the music Internet station.

Whether the distribution of digital music can flow to musicians is also a question. In the GAO, Zhang, Ke, led by the "Chinese Music Author Rights Alliance" offensive, last May, Baidu announced to the genuine music community transition. In this respect, Gao has said: "Musicians in fact, only to win 10% of the genuine copyright on the content." ”

Experts：

Legislation or can establish a spending habit

"China has 1.1 billion music users, of whom mobile internet accounts for 700 million," said Chen Jieming, vice-chairman of the Chinese Musicians Association's pop Music Society, and deputy chairman of the Guangdong Provincial Pop Music Association. According to him, the "People's Republic of China Copyright law" Revised draft will be formally issued.

Chen Jieming also revealed that a group of internet companies have recently contacted the Guangdong Pop Music Association, hoping to jointly establish cooperation with musicians.

Industry：

Genuine digital music is getting into trouble

In recent years, compared to the music on the internet, the music industry's "condition" is not easy.

"If you can set up an income distribution with an Internet service provider, there is a lot of benefit for musicians," he said. Chen Jieming said that when investment funds can be recycled, for those who want to create high-quality music creators, would rather write a song worth 1 million yuan, also do not write 100 first 10,000 Yuan song. "But now the opposite is the case. "Chen Jieming said.