The industry's explosion of electricity dealers "for" products and stores of similar products far away

Abstract: Original title: Industry insiders for the product of the explosion of the products of Nanning consumer Deng some time ago in a well-known electric platform to buy a 42-inch LED TV, because compared to some of Nanning's home appliances store similar models of TV cheaper than 400 yuan. Original

Original title: Industry insiders "exclusive" products exist Jerry

Nanning Consumer Deng a period of time before a well-known electric business platform to buy a 42-inch LED TV, because compared with some of Nanning home appliances store similar models of TV cheaper than 400 yuan. The original thought accounted for the big bargain, however, received the goods only then found that contrary to the purchase of the TV and the same products in the store are far away, such as poor appearance of material, power consumption and so on.

It is not uncommon for consumers to have similar experiences with Deng. The reporter interviewed several consumers in the home appliance store:

Consumer: Still will come to shop inside buy.

Consumer: I can see things, because you buy from the Internet, for example, I bought a TV from the internet before, go back to find color is not good, especially wrong.

Consumers: will be selected online, but buy words or will buy in the mall, because I want to specifically look at this thing is what it looks like, hands-on operation.

Economic voice: These consumers are still a little bit distrustful of online shopping. Most of the respondents said that there was a situation where the electricity dealers bought goods that were not in print. Then, line online under the same price products of the technical indicators will be how much difference?

Reporter learned in the interview, manufacturers for the price of love to fight the power of the channel individually tailored "for the model." There are factory staff exposure, said, "They often direct the order to us to limit the price, directly to say you make me how much money a TV or refrigerator." "Is this an open secret in the industry?"

The law of a penny a cent, in the profit originally lowly household appliance manufacturing industry is especially obvious. Industry experts say, whether it is the TV's core LCD screen, or refrigerator, air-conditioning, the core of the compressor will be divided measured, you want cheap goods I can only use cheap components. So, the price is too low electrical appliances, will there be quality hidden trouble? In a few years, the problem will be spent on the maintenance of more money?

These "special" low-cost products, there are shoddy, shoddy phenomenon, and consumers only from the electronic business site pictures and instructions are difficult to find, only when you see the commodity even to use a period of time before will find the problem, so how to safeguard the future?

In addition to television, refrigerators are also more obvious problems. For example, in the refrigerator of various appliances manufacturers, will not mention the thickness of the refrigerator insulation layer, but in fact this is the decision to determine the level of energy-saving refrigerator is an important parameter, but also constitute an important part of the cost of refrigerators.

It is understood that two quality difference between the refrigerator, the price is actually only a difference of 51 yuan, the price difference is less than 4%. However, according to the professionals, due to the differences in raw materials, performance configuration, the actual cost of these two refrigerators at least three hundred or four hundred yuan, so the seemingly cheap dozens of-yuan refrigerator in fact, the price difference is very far.

At present, most consumers go online shopping to find a low-cost "model", of course, this mentality is not wrong, but how to measure the price? In particular, many of the details of the goods are difficult to be compared out of the individual, consumers should be long what warn't?

The new "elimination Law" to clarify the consumer online shopping "regret right", but this for the purchase of large electrical appliances consumers seem to have problems. Because the net buys the consumer to be able to enjoy 7 days to return goods without reason, but this is based on the receipt date, and a lot of flat-screen TV, air-conditioning, washing machines, etc. are first delivered home and other installation workers door-to-door service, and wait until the real installation to find dissatisfaction often has passed the "regret period."

Expert comments:

Zhang Dezhi, director of complaint Department of China Consumer Association, and Li bin of Beijing Jin Wo law firm are analyzing the above problems:

Economic voice: How do two-bit feel about the problems above?

Zhang Dezhi: There are some product models that are designed and manufactured specifically for the electrical dealer, and the manufacturer will consider the cost reduction perspective. Therefore, consumers in the consumption of the need for online and offline products to compare, if the price gap may be a problem.

Li bin: From a legal point of view, I think that the price of electrical products is competitive mainly because of its low operating cost, below the physical store, but in the product material should be the same as the physical store, if the electric platform sales is "for" products should be informed to consumers, this is the basic requirements of integrity management.

Economic voice: Is it not good for the industry as a whole to drive down the price of products through "exclusive" products?

Zhang Dezhi: Yes, from the legal point of view, many online, but also included in the physical store sales of some products are slightly inferior, the price is also lower, but it has reached the minimum standards set by the state, so you say it illegal? It does not violate the law. But some businesses do not normally fulfill the obligation to inform, the professional consumers may not see the difference.

Economic voice: So we are here to remind you that consumption can not be greedy for cheap, but also to consider the quality of products, in this case consumers should do? Director Zhang, what kind of advice do you have?

Zhang Dezhi: Physical stores and shop sales of product models are not uncommon. Some enterprises in order to avoid online and offline competition, it may be for different channels to produce different products, but the quality of products should be guaranteed.