The industry's general focus is on innovative ideas and products

In the wave of hardware innovation, the industry is generally concerned with innovative ideas and products, and November 5 in Beijing, the 2013 Autodesk (Autodesk) au China Masters, the implementation of these innovative products behind the hero pushed to the front.

Today, almost all the well-known design, engineering and entertainment products and projects behind, there are Autodesk, such as Apple and Samsung Electronics, Mercedes-Benz and Volkswagen's latest concept of cars, Hollywood film stunt scenes and so on. Autodesk, senior vice president of global sales and service, Steve Bloom introduces that in various industries, the current "design" has presented a team, diversity, rejuvenation and the characteristics of anytime and anywhere. From the conceptual design, engineering design, design inspection to the production management process has been to the digital transformation, this change can shorten the product development cycle and Time-to-market, help design team or enterprise products in the competition to win the opportunity.

BioLite CampStove cooking thermoelectric generator with Autodesk software design

The use of BIM (Building Information Model) technology in design and operation will not only save a lot of cost in architectural design and construction and use at all stages, but also make the building more intelligent. Soho China's chairman, Pan Shiyi, said smart buildings are not only more conducive to energy conservation and management, but also maintain a competitive advantage. According to the introduction, since 2010, the Galaxy Soho project design has achieved the construction of information breakthroughs, and gradually and this practice is further applied to the project budget, project progress and energy management areas. BIM Technology has also brought a very high return to Soho China, according to Pan Shiyi, Soho China for BIM invested only tens of millions of yuan level, only a Galaxy Soho project, Soho China tax on the amount of 7.2 billion yuan.