The inevitable trend of e-commerce development from the clothing industry

Clothing industry is a barometer of China's consumer industry, relying on the support of the Chinese government and a large number of population needs, clothing in all kinds of consumer goods stand. However, this situation also faced a crisis, under the global economic environment under pressure, the first half of 2009 China's clothing exports of foreign trade has negative growth. and domestic consumers also carefully cover tight wallet, resulting in traditional shopping malls and selling shops are showing a downturn. Under such "internal and internal turmoil", how to expand the new channel of Chinese clothing sales has become an urgent need of the industry. In the traditional marketing means into the bottleneck of the big environment, the concept of e-commerce into the eyes of everyone.

As an urgent need to broaden the channels of business, network marketing, the strong promotion of their joy unceasingly. Even at the worst of the economic crisis, the number of transactions in an E-commerce platform can reach 3.25 million, with a turnover of more than 2 billion yuan. The intuitive display of clothing and the convenience of a large quantity of goods to find the network has attracted the modern consumers. and rely on network management savings channel cost this advantage, but also let more and more businesses started after the network Sales road, various forms of shop like bamboo out.

However, when a variety of shop forms have appeared, the shop itself is also experiencing severe test. In many choices, the net market Taobao, playing price card online discount stores, digest inventory of goods online wholesale stores seem to be the current public more recognition and acceptance of the fashion consumption. However, these several forms of e-commerce can focus on brand marketing, and to provide consumers with brand clothing shopping malls function of E-commerce business is still rare. Of course, not to mention the various functions of the garment merchant in the marketing process.

No progress is going to be eliminated, this is what every savvy businessman knows. In many businesses have launched shop business at the same time, many pioneers are also feeling the crisis. The choice of better, able to integrate in each aspect of the process, improve their efficiency of e-commerce forms become their goal. As a result, many well-known apparel brands have launched a new E-commerce program, and have their own network platform: the United States Beckman, London brand Justyle as well as the European famous fashion men's Massamasso and so on. These apparel brands behind the E-commerce software provider, but also the largest provider Shopex through their own to show us the various advantages of E-commerce services he offers.

Improved efficiency:

Many businesses may be on the concept of E-commerce still stay in the shop, and some even think that this is the online hanging a cargo publicity page. But in fact, in addition to e-commerce through the network to expand channels, but also to the procurement of enterprises, supply, sales can be integrated on the computer to present, integration. Greatly improved the efficiency of the customer in all aspects of operation and sales. At the same time, the electronic commerce software provided by Shopex has the function of expanding function for enterprise characteristic. Almost all of the development of enterprises and brands, good to a certain degree of brand such as the name of the shoe library, in order to optimize the operation of the site system will be urgent demand, because the ordinary shop form has been completely unable to meet their requirements. At the same time, Shopex will also be a prospective deployment of your cluster, to achieve master-slave separation, read and write separation, the implementation of search deployment again, so that enterprises in the bottleneck before the start of the solution mechanism.

Reduce costs more clearly:

When you use E-commerce services, but also the entire process of their own business is systematized, when each step can be completed in electronic form, the cost is naturally reduced. However, Shopex service is not only this, they also have a strong pre-sales training and after-sales service. Through the sale to help you analyze, to understand how to better reduce costs. After you use E-commerce, Shopex after-sales service also allows you to clearly understand their own costs, including time costs, learning costs, experience costs, operating costs, marketing costs, so as to achieve effective reduction of business costs.

Recently, the author also learned that "Uniqlo" (UNIQLO) this has created a 2-week sales volume breakthrough 30,000 pieces of myth, and become Taobao's first 10 million-level clothing store, will also launch a business E-commerce platform, and said it will be online recently, aimed to continue to expand its influence in China. It can be said that traditional apparel enterprises to carry out e-commerce business is inevitable, because they worry about their backwardness. Therefore, we will choose suitable for their own professional e-commerce service providers, in order to enable the future of the enterprise in the network market no blind spots.