The inevitable trend of the development of Network marketing medium and small-sized Enterprises

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

In recent years, with the rapid development of the Internet, the state has paid more and more attention to the development of E-commerce strategy, according to the news that China will have 1 trillion investment in E-commerce, e-government projects in the next 10 years, more and more traditional small and medium-sized enterprises also apply and carry out network marketing. According to the domestic famous independent third visit data Analysis service Provider CNZZ (www.cnzz.com) statistical analysis, small and medium-sized enterprises to carry out network marketing applications are mainly facing the problem of talent and funds. Among them, 43% of small and medium-sized enterprises lack the necessary capital investment, and up to 76% of small and medium-sized enterprises have expressed the need for network marketing talent to join. This shows that SMEs in the introduction of outstanding talent, has gradually focused on the development of network marketing.

The internet has brought new opportunities for the competitive advantage created by the small and medium-sized enterprises, changed the traditional business model established by the successful companies in the past, and gave the new small and medium-sized enterprises great development space and explore the competitive platform. Under the complicated and changeable background of domestic and foreign economic environment, the development of network marketing shows the vigorous vitality of Chinese small and medium-sized enterprises. According to CNZZ statistics, online transactions and real-world stores are not exactly the same. By studying the user behavior information of e-commerce website, we can find that, compared with traditional counters, franchise stores, supermarkets and other sales methods, the site is very suitable for a short period of time to allow users to browse to a relatively large amount of information, and the use of other than the touch of the composite information high-speed transmission of one or more goods similar or contrast At the same time, using the unique characteristics of the network, it is difficult to carry out the fast search, contrast, correlation, filtering and other discriminant behaviors. This feature of the Web site is mapped to web marketing sites, especially for some brand-specific business forms, which will be very beneficial for consumers to quickly generate the impression of "brand" and to make corresponding actions. The actual data also proves to be true: compared to traditional business models, it is more likely that users will be able to browse the same brand of goods continuously while browsing the site. Data show that in 08 years, the consumer site for various types of commodity brands of concern as follows (Figure 1), in this data collection process, CNZZ use users in various categories of merchandise browsing process for the brand name of the possibility of the click behavior of statistical analysis, and to make the result:

Figure 1: Brand dependence of various types of products

Through the above data we can see that cosmetics, jewelry, but also high-end clothing, such as the relative reliance on the brand effect of luxury goods in the consumer site can take advantage of the brand advantage of the business, but for online marketing behavior, the value of the brand is more than the domestic market current estimates, This question deserves our deep consideration. This industry is more conducive to the display of brands is indeed a data can not be overlooked fact. and other consumption-oriented goods because of homogeneity of competition is relatively serious, pay more attention to cost-effective, focus on the dispersion of consumption and so on, the current need to vigorously develop a new online marketing model. Cnzz that if this kind of goods can rely on business-to-business, to use the brand advantage, there are more such as the form of cooperative franchise shop, you can make great strides in the new year.

Network Marketing is the inevitable trend of SME development. Because the innovation of e-commerce mode in our country is not perfect, it is the bottleneck and the key of innovation to make full use of the advantage resources of the professional third party service provider to realize the docking and integration of the national platform. During the urgent task of the small and medium-sized enterprises, it is necessary to attach importance to the Internet talent and support, but also to receive early internet knowledge training, only early access to the Internet to seize development opportunities in time.