The influence of domain name IP space on SEO

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Domain name and host is the foundation of the website, the commercial website chooses the domain name and the host especially should pay attention to the image and the quality, for the Network marketing development lays a solid foundation. At the same time, the choice of good domain name and host is also the first step of search engine optimization.

Domain name selection and SEO domain name and IP:

Each site's domain name corresponds to an IP address, which is a digital ID assigned to each computer or network device on the network. Domain Name server (DNS) must be resolved, converted to digital IP, in order to make the computer understand recognition, such as: 218.8.248.77 most of the SME site is stored in a server divided by a number of virtual hosts, from multiple Web sites to share a server and IP address, some Web servers have hundreds of domain names share an IP address. This is less costly for webmasters, but it poses the following potential risks to the site's search engine rankings

1, sharing the host of other sites if the search engine punishment, will more or less affect your site. If there is a site cheating under the same IP, then our search engine will penalize all sites under that IP. Fortunately, most search engines are not so arbitrary, such as Google, generally do not carry out such a joint punishment.

2, if the search engine for some spammer server has been punished, its IP is considered to be spam, then all the sites under the IP will be implicated, so that the rankings of these sites declined or in search engines were cleared.

Level two domain name (secondary domain name):

Level two domain name form: yourname.3rt.info, not Www.3rt.info

Having your own independent domain name is the basis for search engine friendliness on your website. At present, there are many sites to provide free space, such as blogs (blog) free space, corporate free space, free self-service construction station, E-commerce platform, etc., usually for users to assign a level two domain name, or the page is stored in a Web site under a certain path. This is extremely unfavorable to search engine value your website, two domain name in addition to user access inconvenient, but also mainly has the following drawbacks:

1, if you use the primary domain name of level two domain is punished, then your website will also be implicated;

2, many search engines will specify the number of entries under each domain (such as: Www.3rt.info, English.3rt.info and Bbs.3rt.info), if www. 3rt.info This domain name contains the limit is 30, and your site is the 31st, then your site by search engines will be included in the opportunity to be less and less;

3, when the domain name provider to stop operating, then your hard work of the website with your domain name lost and wasted;

4, the site traffic rankings, all of your traffic will be attributed to the top-level domain.