The influence marketing of new sharp web2.0 marketing

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In the area of internet marketing, Especially in the web2.0 era, people pay more and more attention to user experience, user's reputation, then this marketing should be built on the basis of the site, but also in your site excellent experience and service based on, then this should be the site's internal strength basis, which is also a post marketing category, recently thinking about Shell buykee.com marketing planning, also talk about The marketing work before the website is online.

I think in particular web2.0 times, a marketing approach is very effective, is the impact of marketing. Simply put, the greater the impact of the site before the online, the more successful after the line. This I think is a lot of sites are not very important, or very little attention. If the site is only online after the promotion, is normal thinking, conventional practice, then do a good job marketing, we must jump thinking, break the rules. Influence marketing the biggest advantage is to get enough eyeballs, get enough anticipation, of course, you need to do the internal basic work well, otherwise bring too much difference, but affect their own image.

From the influence of the model to analyze, he ultimately influence the people, is probably just the circle of people, they may not be the end user, they are just concerned about your project, your development, maybe they just want to see what you are doing. From the point of view of user value, if only rely on influence to do the promotion I think it is still very difficult to effect, but not the impact of the scope does not matter, but rather useful. From the point of view of detonation propagation, the majority of the people who are assimilated and influenced by influence are the point-type (regional) influence centers in the network, and I think they are more suitable for the role of the contact person in the detonation communication. Contacts are the people who focus on your career, the people who flag for you, and their importance as a bridge and link between the site and the user.

I've been reading a book, "Exploding Pop," he emphasized the 3 principles of detonation, the laws of individual characters, the law of adhesion factors, the laws of environmental power, then in the influence of marketing, the impact of the individual rules of the person, the individual may be concerned about your career, for your word-of-mouth transmission of the contact person. So how much success you have, I think, is how much influence you have, which is proportional. If Keso he left the donews, then he engaged in the cause, I think the probability of success will be very high, because the keso to do the cause, will be the most people in the Internet circle of attention, then Keso development career, every step of his development will be like news reports of the same attention, Because of the influence of Keso.

Although each person does not have keso so strong influence, but before the career development all need to do influence marketing. Blogging is actually a center of influence, is also a person's brand, then people can through this person's blog to understand his project, and by understanding the content of his blog, recognized the person's thinking, and recognized his career, when the project developed, through the recognition of the project, and transformed into a recognition of the team. I think that thought should be the core of influence marketing, the idea to build a cooperative relationship, by thinking to influence others, by thinking of assimilation of other influence center. Influence marketing is not so simple, only thinking or can not achieve strong enough effect.

I think there are several ways to broaden the effectiveness of impact marketing:

1. Wide-knot partners (project direction). If your project is to be successful in one area, let the friends and partners in the field first recognize you. For example, the Internet project, you need to get more cooperation company's approval.

2. Develop Synergy centers. The equivalent of the well-known bloggers in the network, they are the liaison, they are also the influence of point-type proliferation center. I think that without you know people, in the process of establishing friendships, he will become your partner, then the degree of cooperation closely, determines how much you influence him. I also agree that network is wealth, what others to recognize you, if you have to pay.

3. Salon Party. People's contacts, on the Internet in the chat, have not seen the face, no place, I think this layer of relationship is always unstable, people and people's exchanges, I feel more intuitive, the impact of the strength of the communication can be reflected more vividly, but the prerequisite you need strong communication skills, otherwise the effect may not be. Often attend salon parties, enhance friendship, share experience, and make partners, I think it is a good way to expand influence, but if the hundreds of people that even if the small size of 20 people effect is very good. Last go to Hangzhou to attend their small party, the harvest is very big, so also have the idea of building shell Internet Club, small party, know more people, contacts both wealth.

4. The strategic base area of Internet influence website. If you can play your profile on a website such as Donews, your influence is already gaining prominence, so it is inevitable that you will have a good grasp of this influential place.

5. Occasion. You have no fame, you can borrow other people's fame to bring themselves up, by the other people's ships, take their own wind and waves.

Simply write these, influence marketing he drives the thought and personality of your project or blog, by marketing a person's brand, you get the attention of the audience, and focus on the project, from the project to the team, no matter how the process evolves, but the impact is done, do anything will be familiar.

Influence marketing also has one of the biggest advantages, easy to create hype-worthy marketing events, which are entirely based on specific project specific operations.

Impact Marketing is not only reflected in the project before, in fact, the effect of the project after the promotion of more obvious, such as Ma Yun He did this is quite good, but the impact of marketing is based on the strength, otherwise the castles can be hit, and then collapsed.

For a new web2.0 website, I think the early impact of marketing work is very important, even the early development of the final decision of the late operation, and I have been stressed that the impact of marketing is based on strength, the internal basis is not safe, outside even if the hype that there is no substantive role.

For Shell buykee.com, we are a new sharp marketing team, on the internet has never had any traces, so the impact of marketing for us more important. We always find new and better ways in the routine, no impossible, because we have been working hard, we have been exploring.

For influence Marketing, I think Shell buykee.com has just begun, we will record the process from scratch, from immature to mature process, but also hope that friends will bring more enlightenment, we are willing to share, willing to help, willing to cooperate with the team, I hope you can continue to support our shells buykee.com Our growth can not be separated from the support of all!!