The influence of community construction on website operation

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Whether it is a comprehensive site, or vertical site, in the operating period will encounter a problem: no matter how to optimize the promotion, traffic will increase, but the number of two visits is no longer increase, even in the reduction! Website User viscosity has been the theme of the website operation, no user viscosity, then this site will have no foothold! So, The operation of the website not only depends on the optimization to bring traffic, but also rely on community operations to maintain user viscosity! Recalling the development of China's Internet, Alibaba by virtue of professional community started finally based on business-to-business website boss, NetEase relies on excellent community operations to squeeze into China's three major portal sites, The World Factory Network uses the coworkers forum community to stand out from the multitude of free business-to-business platforms!

The role of the community

First, the community can make up for the deficiencies of the site content! Site content must be professional to attract users, only professional website to get more users of the favor, and the community can use the unprofessional content to let users relax in the work of leisure! The complementarity of the community and the website not only reflects the complementarity of the content, but also reflects the complementarity of the atmosphere. The website professional and the community's leisure complement each other, through the user Word-of-mouth influence, may promote the website unceasingly to develop!

Second, the community can provide users with a good interactive platform! Community interaction, and the site closely combined, whether it is interactive topics or regular interaction activities to communicate with the site to match the location! Useless interactive activities are just wasting resources while allowing potential customers to gradually lose!

The direction of community development

According to the World Factory network in the 3rd quarter of 2011 Chinese netizens E-commerce Behavior Research report shows that China's Internet users in the use of recreational applications in more than 60%! So the site development community should be entertaining content mainly to improve traffic! And with the continuous optimization of website traffic, The community will play its role of improving the user's viscosity, with professional content and interactive topics, and gradually reduce the content of entertainment. The content structure of the community should be optimized with the development of the website, make the community more suitable for the target customers of the website!

The World Factory Network is in the initial stage of operation of the site, focus on the construction of the community, through the community's continuous impact on the site, coupled with the World Factory Network information to the Community Content supplement, the World Factory network advertising interactive activities, so that the World Factory network from the beginning of the 70w traffic to the current So that the flow of the world's Factory network has undergone a qualitative leap!

The misunderstanding of community construction

The construction of the community is only auxiliary website operation, but many website operators will walk into an erroneous zone, thought as long as the community fire, the website will fire up! In fact, this is not true, only in the site continues to improve at the same time, the effectiveness of the community can play the greatest! Too much deviation from the theme of the site will have a bad effect on the operation of the website. The community is not the accumulation of garbage content, the same as the site content to do fine and not pan!

The community is a sword of the website operation, runs through the whole course of the website operation, plays the role differently in different period, grasps the function of the community in different period, can let the community's effect play the biggest, the auxiliary website unceasingly promotes! website operator, did you light the sword?