The influence of domain name in SEO

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has been observing the domain name in the SEO whether to play an effective role, note: The domain name here is not to analyze the relationship between the suffix of the domain name and the actual SEO (as you all know. edu and. gov, etc., in search engines actually account for a higher weight than the general suffix), but study the length and domain name background of the domain name and join "-" later, on the 863.html ">seo search engine optimization work has an impact."

1. The influence of domain name selection

The Chinese have a habitual mind, for example, like to have some related words as a distinguishing sign, such as a key word pinyin as a domain name www.keyword.xx (on behalf of any suffix), from the point of view of the viewer, to facilitate the viewer's memory and familiarity, can effectively manufacture part of the return visit rate , but is there a corresponding measure for the search engine? The answer is YES! Because in the estimation of the search engine's algorithm, because the theme of a site will be analyzed, then he will first match the URL participle, there is evidence that if the key words forcibly divided into good words and bad words, please note: Such a forced participle is introduced from the Chinese in the praise. If you are a good word, you will get effective bonus points. And you are a derogatory word, or understand to be a spam site, you may be slightly lower in the rankings, because in search engines, because of a certain number of key words a lot of bad words, the search engine has through its algorithm to list the relevant keywords based on the list. And for those meaningless phrases, search engines do not have special algorithms to set them up. For domain names with domain names and combinations of letters, the research now turns out to be of no value other than the convenience of human memory.

But my advice is: even if your domain name you think again good, please from two aspects as a reference, whether the viewer can clearly read your domain name or understand its meaning, or arouse their curiosity; and whether this domain name is related to the content of your article, The reason for this is to speed up or improve the search engine to identify the theme of your site a possible effective way.

2, the length of the domain name

Many people mistakenly think that the shorter the domain name is better, please note: "I said that the premise of this sentence is the role of the domain name in SEO!" ", in fact the search engine has no matter its domain name length or not, because this in itself does not interfere with his index results, but for visitors to easily identify, the shorter the domain name is easier to remember, in the SEO work, there is a measure of the standard is the customer return visit, if a domain name is easier to identify and memory, Then for the customer's viscosity has a certain auxiliary effect. They are willing to tap in the address bar several times after the visit to your site, and this is conducive to your word-of-mouth publicity, so, the length of the domain name in the SEO work will be a reference factor, if more shorten the distance with the visitors is a must consider the problem.

3, the background of the domain name

In some excellent sites or brands have been set up, the search engine will give them a larger weight, and such weights are also considered to be possible to benefit to its domain name-related domain name, this has been some well-known foreign SEO experts confirmed, but because of this unfair to some sites, This kind of weight in the search engine has slowly decreased or disappeared, on the contrary, you may be due to similar domain name should not be your traffic, but please note a more serious legal question: do you have infringement of the behavior?

4, in the domain name plus "-" after the impact on the domain name

Although in the actual search engine crawl test, there is no indication of how the domain name with the connection symbol will be reduced and the number of rare. But in fact, SEO work will bring some limitations, such as a keword+ suffix site, and a Keword+keword site compared to what we found? Yes, although the latter emphasizes two key words, the Keword may limit your expansion in some way, and there is no proof that a keyword domain name will bring any benefits. Of course, this is only for Chinese, if it is in English, I have an idea: you might as well try to repeat some English letters, you think Google and Yahoo! Or CocaCola, whether such a domain name for the success of the site has some help? (Of course, this is just an interesting idea). The latter will bring a certain misunderstanding. A clear and easily remembered domain name for a website is almost a good start.

The above content is only my opinion, of course, many of the actual situation also needs a lot of testing and verification, only a large number of data to be able to statistical some experience and results. So, I look forward to your opinion and discuss it with me. Contact mail:xiaopeng215#gmail.com Please replace # with @.