The influence of domain name on search engine optimization

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One months ago, Yangfan told us the basics of network marketing, from the previous courses we learned that Search engine optimization (ie, SEO) is part of search engine marketing (that is, SEM), SEM is part of the network marketing, the specific concept of things do not repeat, I believe you should have a basic understanding of search engine marketing and SEM, if you can go to www.lxdong.cn/post/seo.html to learn more about search engine marketing, SEM knowledge, are my learning to organize some notes.

Yesterday Yangfan Teacher's first class, the class Yangfan teacher's content is basically the first book "Network Marketing Business Foundation" extension and expansion, are some very theoretical things. Now the "Search engine marketing," the book is mostly a theoretical long-winded, very thin, the content is very rich.

This morning Yangfan teacher talked about the four factors that affect search engine optimization: domain name, space, website structure, web page label. In my understanding of the point of view: there is less a factor, search engine factors, or can be called human factors! "Search Engine Marketing" This book said a lot, but also very detailed, but the essence of the content also need to refine their own, I do not know I said the following is not the essence, we may wish to refer to, This article mainly introduces the domain name to the search engine marketing influence.

First introduced under the domain name, the Internet domain Name System has 3 major top-level domain names: Category top-level domain name, geographical top-level domain name, new top-level domain name. First category, the category of top-level domain name originated in the United States, the first domain name and no national table, according to different uses can be divided into the following categories (we do not dizzy oh, it is easy to distinguish, look at the suffix name on it):. com user Commercial Company;. NET for network services;. Mil used in the military field;. int is used in international organizations. The second category, the geographical top-level domain name, a total of 243 countries and regions code, such as: CN on behalf of China, JP representative of Japan, HK on behalf of Hong Kong, LA representative of Laos (my statistics 51.la is registered with the Lao domain name). It's not hard to understand the basics of English. The third new class of top-level domain name, is ICANN in accordance with the Internet development needs, in November 2000 to make the resolution, starting from 2001 practical International top-level domain name, Biz,info,name,pro four unrestricted domain (meaning is to spend money who can register), Aero,coop, Museum three restricted domains, in order to be airlines, need to be a museum, must be a collective enterprise can be registered, not investors can control.

Domain name suffix There are many kinds of, I do not give an example, of course, search engine on the suffix name of the different domain name given the weight is also different, for the moment, the search engine to. gov,.edu,.org,.com the weight of these several domain names is much higher than the general domain name. The former two only for the government agency's website, such as: the Ministry of Information Industry's record site, I believe many people have been to the Www.miibeian.gov.cn,PR value is 8, really cow X, to find it to do outside the chain is good; Tsinghua University's homepage www.tsinghua.edu.cn, found a problem Tsinghua home PR value of 0, see Home code head less 3C organization of that segment and the key title of that section of code, do not know because of that reason lead to no PR value, the internal page of the normal PR value of 7. These two suffixes of the domain name of individuals and enterprises are generally not registered, unless you are xxx xx, hehe, meaning to tell you impossible, do not guess that xxx what meaning. The latter two registered individuals are not restricted, if you have the money can register a few, but compared to some domain name registration is much cheaper. Domain name, we do not need to understand a lot, only need to understand. com; NET;. cn;. com.cn; Org These are some of our common, commonly used on it.

First of all the category and classification of domain names have a general understanding and understanding, it is easier to understand the impact of the domain name on search engine marketing. Some people say that the length of the domain name will be marketing search engine rankings, in fact, regardless of the length of the domain name will not affect the search engine on the domain name friendliness, short domain name for the search engine utility is easy to remember, for search engine optimization, no impact. On the internet has two longest domain name, one is "mother said even if you register domain name again often Google can search the place to-www.mamashuojiusuannizhucedeyumingzaichanggoogledounengsousuochulai.cn "The other is" mother said even if you register the domain name again long Baidu can search out-www.mamashuojiusuannizhucedeyumingzaichangbaidudounengsousuochulai.cn ". These two turned out to be funny websites, now a turn to Baidu, a shift to classified information network, but indeed the domain name is quite creative, but not suitable for search engine user memory, although the 1th time, the 2nd time, the 3rd time to feel fun, may no longer go to point that domain name, the use of inconvenient, It's too much trouble to enter such a long domain name. There are many netizens in China who can't pinyin, Chinese domain name suitable for this category of people, unfortunately, most of China's computer installed or IE6, do not support the Chinese domain name input, unless installed Chinese toolbar, play the network relatively early people should remember the Chinese Search Toolbar, 3721 tool Bar, To now have been Qihoo 360 security guards think is a malicious plug-in, a lot of people do not need. The reason why Chinese domain name is not popular in China, mainly because many people will not pinyin, it is difficult to play Chinese, plus IE6.0 just don't support Chinese domain name. Select a domain name for search engine optimization is a more important step, only choose a good domain name can be better to do search engine optimization.

Whether the Chinese domain name, or often a short top-level domain name, the spelling of the domain name can also affect the search engine optimization, Like Baidu's domain name baidu.com, its domain name is better remembered, Google's Chinese domain name: google.cn, its domain name for China's overall netizen, the cultural level is relatively low, the average cultural education may not be to high school degree. GG may be the search engine technology itself is not worse than Baidu, but Baidu more focus on the experience of the searcher, chose a easy to remember Baidu Pinyin, the primary school people can know, which gives users a great return visit probability, and Google did not realize the domain name this point, Spend heavily to buy a good call the world's shortest domain name g.cn, but already too late, in China lost more than half of the country, more users of the group surrendered to Baidu, Baidu by virtue of domain name, occupy the Chinese search engine market most of the country, to the GG search engine technology should not be such results, see GG in foreign market share can be seen.

In addition, the length of the domain name has a certain impact on search engine optimization, for example, a new station with an old station to do a same keyword, and even content than the old station to the novel, creative, but in search results, often the domain name time exists relatively long in front. And why? Do you think the search engine also knows respected, when it comes to love, think of the search engine on the new domain name within one months of the audit and evaluation are tolerant, give the weight is also relatively high, it will be as much as possible under the new domain name under all the content, if the content of original, there are connotations of words can be compared to similar domain names in the front position. Therefore, the length of the domain name exists in search engine optimization has a certain impact, of course, is not the most important. GG PR value scoring standard is based on the search engine included domain name length of time to score, even if did not do too much optimization, no excellent PR value to do the backing, the same can be done. The acquisition of a long time domain name, for search engine optimization is very helpful, a long time domain name with search engine optimization technology can optimize a keyword time to shorten even a few months time.

Some people say that I an IP binding multiple domain names that's not a search engine will give me a high weight, time, you can get a very high PR value, but the fact is not so, the search engine does not like an IP contains multiple domain names, and the content is very different kind, so it is likely that the search engine that you are cheating, Add yourself to the search engine's included page, do not recommend that you choose to do so. Recommend that you can accumulate a domain name exists the time of the method, for those unauthorized domain name to make a simple HTML page, but do not put under the same IP under the same, otherwise will be K's Oh.

Said so many domain name to search engine optimization influence, then is not more should choose to suit own domain name? When choosing a domain name, always adhere to two basic principles: 1, the domain name should be simple and clear, easy to output; 2. Domain name to have a certain meaning and connotation, easy to remember. Choosing a domain name is a skill, as long as you follow the above 2 basic principles. For example, for enterprises to do optimization, we first have to select a domain name for the enterprise, you can consider the following ideas, such as refined Asia Group jingya.com, English translation, such as Jiangsu Sunshine Group china-sunshine.com, Hanyu Pinyin, such as the heilan.com of the LAN group; English + pinyin (better combination of Chinese and western), such as Chinese alumni chinaren.com Pinyin + number: Good 123 home hao123.com, Digital + English: Listen to music network 1ting.com, of course, can also mix several modes of the kind, such as Emarkecollege.com Network Marketing College, a bit hungry, to provide such a few ideas, have a good and everyone to share!

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