The influence of domain name on seo how to SEO

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SEO for the importance of the site is self-evident, for a senior webmaster, he can not pay attention to the Web site design is gorgeous, the structure is neat, but there is a point, he will pay attention to, also dare not to pay attention to that is the site's search engine optimization, that is seo!

So how can SEO be carried out and implemented effectively? This is actually a less-than-quick question of answering the details. This article only from the Domain name choice (domain name application) This angle to discuss it to the website SEO influence:

I. Domain planning

We all know that there is no site, there is no SEO. SEO is based on the existence of the site, so complete planning a new SEO project, first of all, start with the domain name planning, because although the cost of buying a domain is very small, but once the determination is almost a few years or even longer time will not change, once for some reason need more, the price will be quite large.

Different suffix of the domain name for the search engine weight is slightly different, but the difference is not as obvious as the early. Although many SEO textbooks are still enthusiastic about the weight of some suffixes to be greater than others, but in fact those rules are the last time, although the suffix of the gov and Edu because of its corresponding industry specificity is still retained a higher weight, However, we are not in fact likely to bring some of the weight of the domain name of their own enterprise station to hang such a suffix, and we basically do not have the qualification to register these suffixes, so in fact, it is meaningless.

Second, the Domain name choice

It is based on the "one" point, so I advocate still from the corporate image to consider the choice of domain name: The Enterprise station with the. com suffix, because. com this suffix in the public's subconscious has been deep-rooted,. com on behalf of the regular army. But the actual operation is very likely to the right of the. com domain name has been registered, some enterprises will be returned to choose the prefix unchanged and replace the suffix. NET or the. cn and. com.cn domain name, but this is actually a side effect, because the public's domain name of your company is often not as sensitive to the details of your own domain, so often a consequence is the user Two visits or when you are reporting your site to others, run to the. com that station.

My advice to this is that the suffix still uses. com and the prefix is adjusted. Do not care about your domain name is not very good to remember, because in fact, unless you get the kind of meaning for your target users is very clear and photographic memory of the domain name, otherwise you think of those good remember domain name, in fact, the user also cannot remember. Eventually most repeat customers find you, or is first to Baidu input your corporate font size to find your site, or from the collection of directly from the folder.

Third, the situation of multiple domain name selection

Another more common problem with domain names is that some enterprises have only one site, but there are several domain names, most of the practice is to put these several domain name a brain all point to this unique site, the original intention is to do not want to waste each domain name brought about by the customer opportunities, but in fact is the wrong approach. Search engine development to now, in fact, has been very intelligent, one of the search engines every day, is to screen a lot of the same content in the database, so multiple domain names to the same content of the site, will lead to the search engine will be the site under the various pages, according to certain rules assigned to different domain So that you really want the main domain name under the page can not be included completely, so that its SEO operations can not achieve predictable results.

The correct approach is: to establish a primary domain name, the other domain name only as a protected registration, and not linked to the Web site. If you really love those domain names, you have to give them the opportunity to show, then we can technically do a 301 permanent point to the main domain name, so as to avoid the above mentioned side effects appear.

四、二级 domain name vs top-level domain

Many customers often ask us if there is no free domain registration. I understand the idea that customers want to save money. However, can register for free domain name is basically two level domain name. One thing I want to explain is that the two-level domain name is much less important than the top-level domain name. Therefore I suggest stationmaster do not use two level domain name to build a station, because the application of a separate domain name, in addition to those uncommon suffix domain name is more expensive,. com and. NET International top-level domain registration price is not hundred yuan, then, what reason do you not choose an independent top-level domain name to build the station?

Original address: Http://blog.donews.com/jiatian/archive/2010/07/22/1583669.aspx