The influence of "micro-blog reading number" on enterprise Weibo marketing

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Many microblogging users today suddenly found that under their microblog, in addition to the original "forwarding", "collection" and "comments", there is a "reading (quantity)" Of the display, you can see the number of times the tweet was read.

See the above news, Wal spread small knitting deliberately open their own microblog, verify that his microblog, indeed as the news said. On the personal microblog page, you can see a "read (126)" feature displayed below each tweet you post. However, this feature can not click to see the specific people who have read, so, this Wal spread small series This function has yet to be improved, more conducive to meet the needs of users.

"Micro-Blog reading" Only the user can see, as long as the micro-blog appears in the flow of friends, that is counted as read once. When the microblog is forwarded, the Netizen reads the forwarded microblog as a reading of the original microblog. In the case of the page does not refresh, each time the micro-Boga load a reading number; When the page refreshes and reload the page, count it multiple times.

According to Sina Weibo official explanation, it is called "Micro-blog reading", refers to the micro-blog on all platforms, a certain micro-blog is seen by netizens. including micro-blog Web version, mobile version, the official client, other Third-party clients, part of the application based on micro-blog.

So, Sina Weibo launched the "micro-blog Reading number" function, the Enterprise micro-BO marketing what role?

In fact, Sina Weibo this approach is actually Sina blog on the "Reading (quantity)" Of the function copied over (the following figure). This feature has been in Sina blog for a long time, Sina is now only applied to micro-blog, presumably on the one hand, to increase the micro-BO user stickiness, to mobilize the enthusiasm of users; On the other hand, small speculation Sina Weibo move, but also to micro-bo commercialization of a foil, to avoid the commercialization process should be promoted, the loss of users.

Users through the "micro-blog reading" This measure, you can also visually see what micro-blogs have been read more times, which are low, to their own micro-blog "dissemination value" has a general understanding. In general, users are still happy to accept that their microblog is seen by more people and forwarded by more people (isn't that what socializing is?). Therefore, "micro-blog reading" is also "to motivate users to send more valuable micro-blog", "Increase user stickiness" means.

At the same time, Wal spread speculation, Sina Weibo online "micro-bo reading" function, the commercialization of its ongoing micro-blogging is also a foil, "micro-blog reading" More direct response to the effect of corporate microblogging marketing, such as enterprises in the micro-blog to publish a brand promotion information, through various forwarding and other means, We can directly see this product promotion information is how many people see, conversion rate is how much and so on. Along with this, can carry on a series of effect analysis and monitoring, thus is advantageous to the next microblog marketing promotion to improve.

Article Source: Wal network PR http://www.wom360.com/, reproduced please keep this link, thank you for your cooperation!