The influence of novice courses on network marketing factors of the ranking of business-to-business information

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

As the internet becomes more and more widely used, the use of network marketing companies are more and more, and then, the majority of small and medium-sized enterprises are still in the business platform to publish information stage, and, there are many just stepping into the network marketing industry novice, many of them every day to know the release of information, refresh information, think that the more the hair, The more the brush, the better the effect. But there are also many people who have awakened and found that the release of their own information is not included, even if included, ranking is also very dependent upon, not to what customers, so many salesman in a hurry, every day in the group of marketing to ask people, how to let their information more quickly included, how to let their information have a good ranking? Today, Small knitting busy finish their own gift mall things, carefully analyzed the next novice release information on some of the problems, and made a few analysis, mainly speaking, the impact of the ranking of business-to-business information:

First, the layout of the key words

A post, a network of information, key words layout is very critical, reasonable keyword layout, conducive to the ranking of keywords. Webmaster Online generally recommended that the density of keywords in 2%-8% for good, but the density of the keyword is how it? In fact, this must first say the Chinese word segmentation technology Baidu. Baidu will be the first article in the Chinese Word segmentation technology to form a different keyword, and then use you are optimizing the keyword/total word is the keyword density. For example: Wenzhou's best black leather shoes. But it can be divided into: "Wenzhou leather shoes, Wenzhou black leather shoes, Wenzhou leather shoes, Wenzhou best leather shoes, Wenzhou's best black leather shoes" and so on, you can have so more than 10 key words. Words may contain a few keywords, an article is more likely to imply multiple keywords, a 300 words of information, it contains a word may be 600, there may be 800, these are computed by the computer.

Next is the layout of the key words, some people may be in order to achieve the keyword density, and the keyword by the line piling, in fact, this approach is not desirable. A stack of examples: leather shoes, leather shoes ... or black shoes, yellow shoes, thick leather shoes, white shoes ... The latter is slightly better than the former, not a complete stack, but it is also not advisable for SEO. In fact, the key words do not have to stack, in many cases can be natural insertion, but also to spread the insertion of keywords, such as above, you need to optimize is: Wenzhou's best leather shoes. This keyword, perhaps in the article, you do not necessarily need to complete the appearance of Wenzhou's best leather shoes, may be at the beginning of the "Wenzhou", the article has "the best" articles at the end of the "leather shoes", so that this article is also seen as "the best shoes in Wenzhou"

Second, the link problem.

Links, and ranking is directly linked to the top of the information, in addition to the rational layout of the key words, the link factor appears more important. Although Baidu is slowly weakening the impact of the chain on the page rankings, but the search engine algorithm, still inseparable from the link. There are a lot of links to your message, such as in the Yellow Pages 88 stations, all the information related to shoes, linked to the message you sent, it may have a great impact on the ranking of your message. Seoer know, do outside chain, do inside chain. In fact, information is the same:

1. How do I make the inner chain by sending the business-to-business information?

When posting information, insert links to other information that has already been published, which is an inner chain. For example, you have sent a message, you can send b information in a link to a message, or directly into your online shop links, so that the ranking of your shop is good. Another can be in the platform under the Forum, the community to do links. For example, the Yellow Pages 88 forum, http://t.huangye88.com. Why many people active in the forum, the information included in the rankings will be better? The reason is that in the Yellow Pages 88 forum has a program to set the signature, the signature content is your own shop links and your own latest release of the link, so much more active, is tantamount to giving you the information and shops to increase the chain. Therefore, in order to increase information collection and ranking, it is best to be more active in the forum.

2), send business-to-business information how to do outside the chain

For the person who publishes the information, may not have much time to send out the chain. However, the careful person, may be able to do, for example, you can put all of their own platform links to the form of links, although many of the site's links have been added nofollow, but, can also play a relevance degree of role. Another option is to insert information links from another platform when messages are posted on other sites. Also, you can build your own blog hair outside the chain, the last point, share. Now almost publish the information platform has to share the function, each send information, as much as possible to share, what happy net, Renren, Baidu Collection, Sina Weibo, Tencent Micro Bo, QQ space and many other platforms, click to share.

Third, the user experience problem

This is the most important, if you are information publishers, you care about, you sell leather shoes when you go online search, you see a lot of: selling leather shoes, selling leather shoes, selling leather shoes ... How do you feel about this title? Then, click into the inside, see is still: sell xxxxxxx, My Shoes How xxxxx, is XXX company manufacturer xxx kind, but is not to mention his shoes size, style, and other basic issues. are advertising words, I think it is a person to point in, will be immediately back out, right? However, if you see a message: Wenzhou XX shoe Factory supply The first layer of leather leather shoes for the new men only 198 yuan. Such a title, need to buy shoes for the user to see, will not look? After his content, the style of the shoes, texture, size, thickness of the soles and so on are described very clearly, like Taobao shop inside the same. Such information, as long as it is seen, will definitely see, rather than go in and out immediately. Here, you need to understand the meaning of the user experience, now do SEO basically know this concept, but novice may have a lot of do not know, user experience, is a purely subjective in the user's use of products in the process of building up feelings. But for a well-defined user group, the generality of its user experience can be realized through good design experiments. Simply put, the user experience is the user to see your information when the feeling, is good or bad, he returned to you a how to evaluate, of course, this is not user evaluation, but the search engine according to the user's operation judged.

The longer a user stays on a page, the more likely he is to focus on your message, perhaps reading it carefully, perhaps considering buying it. From here, the search engine can count each user's access time for each page. Stay for a long time, Baidu will think that your information by a lot of users trust, for many users will be helpful. Conversely, it may be judged to be spam, no help to users, so the search engine, will be based on this to determine the value of your information, the fittest.

There have been many times in the group to see someone asked such a question: "The expert sent a (or some) information has been ranked on the front page has been unchanged, you can help me delete his, or teach me how to surpass him? How do you get in front of him? In fact, the reason is very simple, first, the quality of other people's information is very high. Second, someone else sends you earlier. Some people say, my information quality is also very good, no worse than his. Some even said, why my information is exactly the same as his, my platoon in the back, his platoon front, this involves a release of the successively, so give a higher weight, there are information issues such as the issue of the account and links and other issues of the synthesis. So some people's ranking of information is hard to fall, some people's information is also difficult to rise, come from behind, you have to do everything better than others, only in order to ensure the quality of information under the premise, do a good job of the link, maintain the account number, only chance to go beyond, only more attentively than others may be beyond. Article has gift Mall network http://www.nojjyy.com Webmaster Original, reprinted please indicate the source.