The influence of social signals on e-commerce

According to the relevant data, Facebook's "Praise", Google's "+1", Twitter's "push", and Digg's "vote", rough look like all the signals in the social network are positive. Because we're not going to say we don't like anything. Sometimes you feel skeptical about the fidelity of social signals . a few days ago, the well-known technology blog GigaOM.com founder Om Malik (Om Malik) published articles, "+1", "praise" and other social signals on the impact of E-commerce discussion, The following is a full-text summary:

Barbara Rachel, a best-selling author, said in her near-"bright-sided" that this positive way of thinking is "the carrier of the business world, like water, softens the excesses and masks all sorts of follies." "I'm a cynical optimist, so I'm always thinking about what's good for" praise. In a recent article, Danny Sullivan, editor of Search Engine Land, Danny Shaliven that Facebook's "praise" can drive up the flow of websites. He said, for example, that jeans maker Levi's traffic increased 40 times-fold after using Facebook's "Praise" feature.

But does this increase Levi's sales or market share? The San Francisco jeans maker is still fretting about sales growth. I was so confused that I began to look for answers; Some insights from Scott Wingo, chief executive of Channel Advisor, Scot Wingo, are very helpful.

Money and "Praise"

Is there a direct link between Facebook's "praise" and actual sales? Vingo bluntly: There is not much to do. But he, like Facebook itself, believes that Facebook's "praise" will become an increasingly important signal in e-commerce.