The influence of the data evaluation behind the enterprise marketing

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"100IP per day, annual income 300,000" the same tapping on the keyboard, you will be surprised? In this flow for the king of the era, ranking, flow, is the realization of the fundamental business marketing, most of the corporate web site is also a daily rush between the flow and ranking, in order to seek the greatest benefit.

However, too many enterprises have the flow of the station, can really get good order quantity? A5 Marketing (http://www.admin5.cn) has done a survey to understand, most of the enterprise orders even the top home. Today, A5 Marketing brings everyone into a topic "about conversion rate" one: on the impact of data evaluation.

One: User Source Assessment

Every day, the site is what kind of users in the visit? Not a site traffic high, then will certainly order high, because in these flows behind, how much accurate flow is the most important. Accurate flow, itself represents the user's initial intention, no intention, the flow of more than what to talk about value?

The above picture for A5seo diagnosis customer case, briefly, from this diagram we got a very important information: it is not entirely dependent on the search engine to obtain traffic. At the same time, non-external links direct access type, and occupy a very large proportion, thus proving a point: many old users, like the site more users, but also can be understood as: the site will be more users return visits.

At the same time also pay attention to a point: these users, are browsing what kind of page, is your technical type of article, or constantly pay attention to your products? As a Web site manager, if these filters out, to cater for more likely to generate orders for the user needs, how can not be effective? In fact, The vast majority of enterprises, will not pay attention to these, or do not understand the concern, understand also may not love Hillock dedicated.

II. Assessment of Consultation volume

Comprehensive analysis, the site of each number of IP to bring a consultation amount, how much of the amount of consultation to bring an order, users are consulting some what kind of content? If the majority of users of common problems, all unified norms, and all, not hasty answer, is it better?

For the evaluation of consultation, the specific may also involve: the user specific consultation that product, what price of products, what time on line products, in the product introduction, we are not more active, so that information more touching people? If we do enough of this, we have reason to believe that the site will continue to order the volume of the same?

In fact, the vast majority of companies do not aggregate this information, let alone the final assessment analysis, have to say that this is a hindrance to success of regret.

Third: Product and market assessment

What is your product supposed to be defined at a high level, in the same industry market, what is the advantage? Let's take an example: the Millet mobile phone is not lost in high-end machine configuration, with price advantage, hunger marketing model to survive, while more and more red.

In turn, the hit Nokia, is not also eliminated? personal view, its use of the Symbian system itself is a mistake, Android, IOS, with its richer platform and usability, extensive, fluent, won the user.

At the same time, the market is complex, the author itself is only a network of people, the idea of a poor, but also please a smile. Finally, the past Nokia as an example, standing in a Chinese perspective to evaluate the Nokia mobile phone: The fall, cheap, signal good, then such a product why not sell it?

Written here, the author is still stubborn that: with the economic development, ignoring the current user needs is not a fall, cheap, good signal, Apple 4S signal door, still can't stop sales, Apple 5 even sit a butt can bend, but still scold, and buy.

So at this stage, what do users need? It's a bit funny to say: brands, high-priced brands, such as too many people's worshipping, especially to buy things floating over, are times of face. On the other hand you are really the ultimate in a way, to the low price and sales to spell users. Or, at this stage, make more "unique" features.

Product and market assessment, far more than these, such as speech, is still a person's words, the rise and fall of one by one kinds of large products, see a direction, you have feelings?

Writing to the end, A5 marketing recommendations: As a business, an online marketing enterprise, product and market assessment is more important, including user satisfaction survey, as well as the evaluation of comments and recommendations, the final comparative analysis, to find out what is the most important, the urgent need to improve.

Conclusion: such as on the information for A5 Webmaster Network SEO project Manager Heguijiang Original writing, if you feel that this article has a certain value, if reproduced please retain the copyright information, marked the source, writing is not easy, but also should pay attention to: A5 Webmaster network SEO Diagnostic services, easy to upgrade the site rankings, increase order volume! Words to the end, Of course, the data evaluation must be done well!