The influence of the title setting on the website keyword ranking

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Does your website keyword do not see rank for several months? site Keyword rankings do go up after, is not to maintain the ranking on the decline? Your site is not all new users in the click, and the old users have lost it? So what are the main factors contributing to these phenomena? server instability, content quality is not high , the title is not standardized, are leading to these phenomena is an important factor. The following analysis of the title set on the site keyword ranking impact:

1, the title keyword set too much, will affect the target keyword ranking time and competitiveness.

There are a lot of articles on the Web site layout, but there is no unified saying, there are only three to put, there are said to decorate how many are no problem, a lot of SEO optimization staff to put how many keywords are also in a daze. In fact, the search engine is not recommended to put too many keywords, is not a ban on multiple keywords. So, put the keywords how much can be, the main factor is to consider the resources of their own and the site, as well as the keyword ranking of the time required to fully respond.

The difference between how much to place a keyword is the length of the optimization time. Multiple keywords are optimized at the same time, weakening the competitiveness of each keyword. Here you can also use the "cake principle" to explain, our website resources are fixed so many, such as outside the chain resources, content information, and so on, the number of keywords to participate in the competition, then each individual to obtain less resources, so, it takes time to accumulate, add up to a certain degree, To achieve the search engine for the keyword ranking requirements, this time to get rankings, and the accumulation of the process will take a long time to achieve.

If you need to optimize multiple keywords at the same time, how can you get the fastest ranking? that can optimize two or more websites at the same time, each website optimizes three keywords, and then appropriately increases the optimization personnel. In this way, you can ensure that each keyword has a certain degree of competitiveness, in three months or so have the opportunity to get good rankings.

2, the title set unreasonable directly affect the conversion rate of the site.

To stabilize keyword ranking, many times than to do keyword ranking more difficult. Baidu has a "click Principle", that is, you can gain weight by clicking. Many site keyword rankings to the second page, through a large number of effective clicks, click More than the first, the search engine will be in 24 hours to give the site ranked the first treatment.

Site keyword ranking can be done by clicking on it, but it will soon fall off. This is because search for a keyword users, the requirements and purposes are different. If the site title in front of the ranking does not have the information that the user wants to find, users will skip these sites and click on the top of the site, so, the title and description of the settings are not based on the needs of users to do, it will lead to user demand is not satisfied, thus affecting the conversion rate of the site; the number of clicks is reduced, and even the second page is squeezed.

3, the title of the standard settings can bring long-term ranking effect and brand effect.

What is the title of the specification. The title of the specification is to let the user look at once can remember, can stand out from the crowd, has the brand recognition, lets the user next time through the brand Word enters our website, but not through the Search keyword entry. Therefore, the brand recognition is very important, Baidu and Google judge the site has no value of a very important standard, is the site of the number of audiences. The more audience groups, the better the keyword ranking. How does a search engine judge the audience? Click on the brand keyword more people, it is proved that the more the audience, search engine given the higher the weight, the search engine is to judge the site by the degree of recognition. Only a steady increase in the audience, can get long-term keyword rankings, the brand can get the biggest publicity effect.

So, how to set the title of the website is the most standard? Our recommended standard is: Website brand word _ keyword 1_ keywords 2_ keyword 3. This setting, the brand word easier for users to remember that the key words of competitiveness will not be affected. Select the brand name of the site to pay attention to, concise, strong recognition, easy to let users remember, preferably 3-4 Chinese characters, those "limited" and so on. Because more than four characters of the brand word, it is difficult for users to remember the first time, the promotion of the brand is unfavorable. Another thing is, don't use keywords to make brand name. For example: If the name of the site is called "Kunming Tourism Network", this is a more popular keyword, then, the user search out of the site are Kunming Tourism Network, our site will not be identified, the user is easy to confuse, the next time we can not find our site, it is not conducive to brand publicity.

Reasonable set up a website title, can let your website have a long-term stable ranking effect, and brand intangible propaganda and promotion, in the competition with peers stand out.

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