The influence of web marketing from website Traffic Analysis website Promotion

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The popularity of the internet has made the Internet a household business. The popularization of the network makes some enterprises begin to transfer the enterprise culture to the Internet to operate, how to stand out in many websites? Network promotion has become the key to the most important. Doing a good job of network promotion is the basic work of achieving efficient network marketing.

The survey shows that the number of Chinese Internet access has reached 400 million, ranking first in the world. Therefore, the huge number of Internet access, brought great business opportunities, online huge consumer groups to business habits brought great changes, at the same time to network Marketing provides a broad space, and network traffic statistics to network Marketing strategy provides a reasonable and effective basis. General network traffic statistics mainly include the following:

1, the number of visitors, that is, how many visitors? Where are they from? How much is the IP?

2, the source of visitors, that is, visitors from which sites? At the same time to analyze the links I posted and the effect of the soft text what?

3, the effect of keyword ads tracking: Visitors are search which keyword to come, analysis of Baidu bidding ads and Google ads which effect better?

4, Visitor's station behavior: After the visitor enters the website, has browsed the webpage? How much time is it online? Where is the last visit page? Pages that are accessed at the same time? Are you invited to a session? Number of invitations, how many times did you log in? Finally, the total number of visitors, how many visitors were invited, how many visitors to accept the conversation.

According to the above four aspects, in the website promotion, the website traffic to the Enterprise Network Marketing task to have the accurate effect. The main features are:

1, reduce blindness promotion: Through the number of visitors statistics, so that enterprises can timely grasp the effect of web site promotion, reduce blindness.

2, accurate market positioning: Through the analysis of visitor sources to assist enterprises to develop different marketing strategies, real-time adjustment, conducive to a good enterprise market positioning.

3, optimize the promotion plan: Through the keyword advertisement effect tracking, the soft text access situation and so on network marketing method effect feedback, for the formulation and the Revision Network marketing strategy provides the basis, the inventory website traffic situation, the adjustment website pattern, at the same time, according to judge a source's visitor quality, analyzes its malicious clicks the ratio And then optimize the effect of network promotion.

4, Improve customer service satisfaction: Through the VIP identification function, to understand the number of visitors on the line, analysis of visitors to the site, customer rate, master and tap the needs of visitors. Fully master the Visitor information, effectively guide the needs of visitors, to maximize the lead to orders. At the same time, can also greatly improve customer service satisfaction.

Website traffic statistics, through the monitoring and recognition evaluation so that enterprises better control the real-time dynamic of the site, through the data, statistical analysis to make an instant favorable marketing strategy, play its role in the market. So that the flow of the website is not empty talk, and its marketing significance, directly become the fundamental promotion of sales.

Wen Department of Information Network (www.18new.com) webmaster witty love original hair in A5 webmaster Network, reproduced please indicate the source.