The influence of website structure on weight transfer

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The structure of the website plays an important role in our optimization work. The construction of website structure we can say that there is a lot of learning. So what's the effect of a good web site structure? We can roughly divide the effect into two big points. First: A good website structure can improve the user's friendly experience, and the user's friendly experience is our construction station. Second: A good site structure can make our site on the search engine more friendly, but also good to pass the weight of the site. This is the author will be in this article mainly elaborated the question, the website structure to the site link weight transmission influence.

Before we started, 11545.html "> We need to first understand the link weight, for the link weight may be a lot of people are not unfamiliar." We can simply say link to the site on your site, will be assigned to their site weights to your site. We can make a metaphor, if we think of this as a vote, then the site linked to your site is like a vote for you, which will increase the search engine to your site trust. We turn this process into a link weight transfer. For this process we can think of our site as a sapling, and link weight is to nourish this tree seedlings of water, just as the seedlings can not be separated from the water, your site is inseparable from the weight of the link, a plant if the lack of water, it will wither, and even death, A site without the weight of the link will affect its search engine in the organic rankings may even affect the index of the site.

When there is water, how to make these maximize the use of the value is a problem before us, such as how the gardener to allocate water to the plant to achieve maximum utilization effect. and the site to achieve full play link weight to be through a reasonable site structure. The most common web site structure problem we can see as a dam, put all the link weights are several on the site's homepage, while other directories or content pages are not passed to the weight. Just like the one client I recently met, their site outside the chain to do both rich and quality, but the site was indexed, the author analysis found that all the site's external links to the site's homepage, a large number of weights are concentrated in the home page, and the structure of the site does not pass links to the Directory page or content page, Eventually led to not being indexed by the search engine. So for us to optimize the staff not only to obtain a large number of high-quality outside the chain, but also to get the weight of the link through the site to the structure of a reasonable distribution of the site to the page, the site to achieve a good ranking.

The results of the site affect the weight of the site allocation, more impact on a site's organic rankings, traffic and so on, before we start our optimization work, we should first in our web site structure, in order to optimize in the future with less effort.

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