The ingenious combination of the Forum promotion line from the Pengcheng community

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Local forum website is favored by the industry in the future development trend of the Internet, many new webmaster want to try to do local forum website, but the start is not optimistic. Local forum site only to achieve a certain scale and visibility will attract more and more users, the development of the site can be more and more perfect. This paper takes Pengcheng community bbs.86516.com/as an example to analyze the successful model of Pengcheng community and learn from it.

Pengcheng community was founded in 2004, has been 5 years, last week, the community held a five-year celebration party, to achieve a successful conclusion. The community currently registered more than 380,000 members, the average daily number of posts more than 60,000. In Xuzhou local formed a certain degree of visibility, is Xuzhou well-known local community forum website.

1 Establishment time earlier, the industry competition is relatively not intense.

Pengcheng community was established earlier, when the Internet was the beginning stage, the computer penetration rate is not high, network awareness is relatively not strong. The earlier the establishment of the community website, the smaller the competition, the easier it is to accumulate users. Although the site creation time early, can avoid fierce competition in the industry, but the development of the initial stage can not imitate the object, need to explore, while improving, while trying. So the new webmaster don't be discouraged, although you missed the initial stage of the Internet, but you catch the rapid development of the train, there are many predecessors of the Web site development model can be used for reference, can be less detours. Standing on the shoulders of giants, you can see farther.

2 line online activities effectively combined to promote communication.

Pengcheng Community forum Numerous, I love food, women's paradise, real estate home, Che Youzhi Home is its flagship version of the rules, popular active. The community regularly conducts offline activities to promote interaction between users and communities. For example, Che Youzhi Home Forum to hold the world activities. Organize the local car friends driving outing, exchange car experience; Instant Photo Salon Group Photography enthusiasts photo interaction, with photographic equipment, to meet the outskirts of photography. Organize activities in the name of the community, can obtain the recognition of members, but also promote the promotion of community, enhance visibility, enhance the understanding of the Forum members, promote the exchange between members, so that virtual network of social networking to real life exchanges, strengthen the community members of the harmonious, intimate relationship, more than a stroke. The anniversary celebration of the community has been the support of the vast number of users, the user produced the opening DV, party volunteers, rehearsal performances, etc., the party was very successful.

3 launch users to provide fresh local information to the community.

Community I love food, real estate home plate A lot of information are provided by users. The strength of the community staff is limited, but the power of the user is unlimited, guide users to provide more and more fresh information to the community, is the effective mode of community development. Community food, home sections are users spontaneously upload stories, so that more users to share. I love the food section, many posts are users see a restaurant, or taste a snack, with the form of pictures to the community. Users who upload information can be rewarded by the administrator, and can get the click-through of other users, feel very happy, and other users get useful information, also often come here to share. User stickiness has been formed in imperceptible, sharing and looking for information, both needs can be met.

4 The profit pattern is clear is the website long-term development power.

Pengcheng community in the local network media is a relatively well-known site, attracted a lot of local entity units of advertising cooperation. Community home Not fancy advertising signboards, home clear and tidy, advertising content cleverly hidden in each member of the floor of the replies. Although such advertising arrangements, a time may cause the user's dissatisfaction and not accustomed to, but after all, brought economic benefits to the community. Although the profit is not the ultimate goal, but the unprofitable website is impossible to develop rapidly. A clear and effective profit model brings economic benefits to the community, injects more power into the community, and provides better feedback to users.

Of course, the above summed up a few points can not clearly and accurately summarize the development process of the community, but these characteristics have strengthened the Pengcheng community team, clear the Web site development path, guide the rapid and orderly development of the site.

Webmaster Network Admin5.com Meng Jiang believes that the Internet each time period has different opportunities, each time period are opportunities and challenges coexist. Learn more from the experience of predecessors, can let you move towards success faster. Of course, the site is not an overnight operation, down-to-earth good basic skills, will usher in the final leap.