The initial promotion plan of Hangzhou Tongji Hospital website

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This article is my recent written about the Hangzhou Tongji Hospital website Early Promotion program, today is issued, the promotion of corporate website is also a reference.

I. Overview

(1), the hospital website since March 23 on-line, the homepage has been updated by Baidu, the situation is good.

(2), March 25 traffic is 12 IP, including Baidu over 8, the search keyword is all "Hangzhou Tongji Hospital", Google over 1.

Analysis: The propaganda of the website is not enough, know the few of the hospital website, the person that enter the website directly to understand almost have no. The web site should be included in future promotional activities, as is the case with hospital telephones.

Second, SEO

Hospital website traffic should be the main source of search, the other source is the direct input URL, in addition through links, soft wen, etc. can also bring a part of the flow.

(1), search engine

Excludes Baidu unexpectedly price, this time to do SEO, for search engine now we have to do three things.

1, the volume of the article.

The content of the website should be quality rather than quantity. Content to original, not original content should be modified and then added to the site, because Baidu collection rules updated, only interested in original content. Original content should also focus on quality, such as page layout, and so on, and strive to put the user experience in the first place. On this basis, add 10 to 20 articles per day for best.

2, key words.

Select some of the appropriate keywords, such as the Daily search for "liver disease" the word of about 800 users, daily search for "hepatitis B" the word of about 4,330 users. Keyword selected should be reflected on the Web page, you can do a separate page for each keyword, this page should contain a high density of keywords.

In addition, in the hospital home page, should highlight the "Hangzhou hospital" This keyword, you can only do this one keyword, Baidu daily search "Hangzhou Hospital" number of 123. The method is can be in the page part adds the hospital introduction, many times appears the Hangzhou hospital This word, the Friendship link part also may blur match this word. If the effect is achieved, then Baidu Search Hangzhou Hospital, Tongji Hospital site should be ranked on the first page, direct customer volume will be more than 100.

3, External links

External links (hereinafter referred to as the chain) are other sites linked to our site, but also an important part of SEO, the role is to increase the weight of the site, increase the search engine on the site's number of entries. Baidu Spider principle is the hyperlink analysis technology, encountered a link, it will climb down this link to this site, if the site is eligible to include, will be included. The more the chain, the higher the quality of our drive and the effect of the better!

The source of high quality external chain:

1, the source of the chain can be links, can go with the same industry or similar industries to apply for Exchange of Web site links, this method has no place, because our site is newly built new station, the number of visits is not high, people may not be willing to exchange with you, because they exchange with us only bad, not necessarily good.

2, post, you can go to the forum, Baidu Post post, take our web site. Can also go to Baidu to know how to answer questions, a targeted answer to a number of Hangzhou users ask questions. You can also ask yourself, for example, the question is: which hospital in Hangzhou to treat liver disease effect is good? When the answer to the patient's identity to answer the efficacy of Tongji Hospital, and strive for true realism. Finally bring the Web site.

3, can be enough to buy high-quality outside the chain. Find some websites with high quality, or related websites, such as: 39 health nets, apply to them for friendship links or text links. If you do not agree, you can invest enough to buy. Such a high quality chain as long as a few is enough. (suggested as a key consideration.) )

4, with software promotion. The purpose is to register major industry websites, improve the quantity and quality of the chain. For example, "scholar friend Software" to provide the industry site landing, one can provide thousands of Web site registration and landing.

5, others. There are many ways to play it freely.

(2), Hard publicity

Hard publicity and Word-of-mouth publicity should correspond. Television advertising, community services, brochures, bus ads, stop ads, hospital activities, the hospital telephone and hospital address should be written at the same time site. This allows patients (potential clients) to have more channels to learn about Tongji hospital. At the same time it is recommended that the main domain name http://www.hztjh.com this domain name, but also should have a certain degree of visibility.

(3), soft text link

Write some medical knowledge of the soft text, with the Web site. For example, this promotion program, modified to put online it is a software.

Iii. Summary

Optimization promotion is a long-term process, the short-term want to make the site to produce benefits or rely on Baidu Price or Google advertising, through the online booking can have a certain discount and other activities to increase the amount of booking.