The initial protection of domain name industry scale

Xinhua News agency reporter Zhou Wenlin in the recent China's first domain name conference, experts pointed out that the advent of the information age has expanded the extension of corporate brand. Domain name, as the main carrier of enterprise Internet brand, must be incorporated into the Enterprise Intellectual Property strategy.　　The entrepreneur should further study the Internet and domain name related knowledge, enhance its domain name strategy level.　　Domain name industry has pointed out that the domain name is the Internet identification address of the "number", but in recent years the domain name as a new industry, is showing more and more rapid development.　　In the recently convened China first domain name conference, China Internet Network Information Center Director Mao Wei said, China's domain name industry has begun to take shape, and become a new knowledge-based industry, according to incomplete statistics, China's domain name industry employs more than 100,000 people. Data show that up to the end of 2008, China's total domain name reached 1680多万个, up from 2007 41%, of which the number of CN domain registration up to 13.57 million, ranked first in the country's domain name, compared with 2007 year-on-year growth of 61%. Mao Wei pointed out that the growth of domain name led to related services, such as building stations, hosting and other basic information services development.　　Preliminary statistics, 2008 China's domain name basic services industry scale has exceeded 4.2 billion yuan, the 2008 domain name direct consumption scale of more than 840 million yuan.　　Enterprises should implement domain name brand strategic domain name industry to highlight the business value, so that its role in the core competitiveness of enterprises increasingly valued. In the first domain name conference, experts pointed out that with the advent of the information age and the changing external environment, enterprise intellectual property strategy also faces changes in the requirements. In the industrial age, the protection of enterprises ' own brands may be limited to the protection of trademarks. At present, the United States 60% of small enterprises, 80% of medium-sized Enterprises, more than 90% of large enterprises have to use the Internet to carry out extensive e-commerce activities, the domestic Internet E-commerce is also in the ascendant, the advent of information age has virtually expanded the extension of corporate brand.　　Therefore, the domain name as the main carrier of the enterprise Internet brand, should be incorporated into the Enterprise Intellectual Property strategy.　　In this issue, the Chinese Academy of Sciences, deputy Dean of graduate School professor Lvben is clearly proposed that the domain name is the "martial arts Cheats", enterprises should be included in the domain name of their intellectual property overall strategy, the domain name, brand name, company name for the "Trinity" of all-round protection.　　Internet veteran Xie also pointed out that enterprises should be the domain name and trademarks and corporate name of these intangible assets for unified management, the overall implementation of brand strategy, in order to effectively protect the Enterprise brand resources. At the same time, experts believe that with the gradual improvement of enterprise informatization level, enterprise's intellectual property strategy covers an increasingly wide range.　　Entrepreneurs should learn more about the Internet and domain name knowledge, and further enhance their domain name strategy level.　　Active implementation of domain name protection in recent years, the number of legal disputes involving domain names has been increasing, indicating that the protection of domain names has no delay. Data show that the domestic domain name disputes since 2008 into a high issue.According to the report, Beijing's first Intermediate People's Court, said that the court has accepted the case involving domain name dispute 153. The person said that the number of cases from 2003 to 2005 was relatively small, and the number of cases that had been adjudicated increased by 60% in 2008.　　Most cases involve the conflict between domain name and trademark right and enterprise name, among which the court finds that the registered person has a high proportion of malice, accounting for about 85%. At present, many enterprises have realized the importance of domain name protection.　　According to industry insiders, such as Google, Yahoo and other multinational companies, its annual domain name protection investment is very large, Yahoo each year in the domain name protection investment is as high as hundreds of thousands of U.S. dollars. Hao Tian letter and law firm Lian lawyer pointed out that the enterprise's domain name strategy mainly includes domain name registration and maintenance, the reasonable use of domain names, domain name registration and use of State monitoring and legal protection of domain names and other aspects. Among them, the defensive domain name registration is a lot of large enterprises to protect the domain name, it can not only enrich the enterprise's brand resources, but also to prevent competitors malicious competition, resulting in the loss of potential customers.　　It is understood that Samsung has registered a one-time 470 of its brand-related CN domain name. Experts suggest that domestic SMEs in the development of their own domain name protection strategy to do their own. For enterprises without the ability to carry out comprehensive protection, it involves the selective protection of domain names. With China's national domain name CN domain name more and more attention, at present it has become the best choice for enterprise Domain name strategy. Because the enterprise chooses the domain name, first considers the security, but the CN domain name because has the consummation arbitration mechanism, and by our country independent management, therefore can help the domestic enterprise to solve the related question.　　In addition, China Internet Network Information Center also has the alliance of anti-phishing websites, can clean up some phishing websites, therefore has the high security. Besides, Professor Yu Xiaodong of Renmin University of China believes that the domain name should be protected. He believes that with the rapid development of various domain names, cn,.net and other domain names should be integrated into the enterprise's overall protection plan. If it is a charitable organization, you should also include. org in the supporting protection strategy.