The initial stage of the site with rich content to retain and accumulate users

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The number of grassroots webmaster on the Internet million, the number of personal sites tens of millions of people, some webmaster through the Internet platform quite harvest, and some personal sites are also successful, but most personal webmaster is still in the initial stage of development, the site has been no improvement. Why do people succeed while others linger?

November 18 Admin5 Forum Thursday Edition Chat event invited Pizhou forum www.pzzc.net Xu share the initial stage of the development of the site operation and user accumulation of the topic, this paper collated part of the focus, welcomed the discussion.

Q: The initial stage of the site, operations, user accumulation, traffic and other issues are stationmaster very concerned about. Pizhou Forum How to solve these problems in the initial stage? How to build a user base and build your own brand?

A: The beginning of the Pizhou forum is a focus on the "news media" of the type of livelihood of the Forum, not like many local forums that rely on the online activities of netizens started, that is, in the local station, we stand at the beginning of the site is relying on the real content to attract visitors, At the beginning of 06, the website did not want to develop into a business forum today, just as a common people's speech, in the early development because there is no commercial activities involved, there is no so-called financial difficulties, to say that the difficult, that is, netizens put this forum on the forefront of public opinion, On the opposite side of the government. Until now is also, we still in the government and ordinary people in the gap between survival, following to stand in the people's position to talk about the overall!

In the initial stage, in a small county network media has not been recognized by most people, until now, the small county of the network media is not as popular as the public recognized, and even sometimes I and family and relatives to introduce our company and our work can not communicate with them, they are not very understanding of this industry, They also represent the majority of the people in this small county.

Ups and downs four years have passed, these four years we have been trying to do is to let everyone understand the network media, understand E-commerce, the company is doing all the efforts in this network e-commerce is not very developed county, the "Pizhou forum" the words of the brand set up.

Q: The guest's website introduction said that the user stickiness is very strong, has cultivated many "wants to Pizhou the forum, but has learned the Internet loyal user", wants to ask the guest, how did you do this? I'd like to be specific about that.

A: The initial development of our website is to "media" direction of development, in the early days, netizens on the Pizhou forum is not here to see what delicious good to drink fun, but to come here to see Pizhou what happened today news event! For Pizhou forums, users are sticky because they can see them in the Pizhou forum Pizhou Radio, Pizhou Television "not see the daily occurrence in the side of the big and small news events."

Q: The initial stage of the Pizhou Web site is to attract users through real content, and want to know what kind of information you are mainly enriching? How do you find out, "Pizhou radio, Pizhou TV station" Invisible information, how to collect Pizhou people around the size of news events?

A: 1, because the small local government is not very open-minded, forum to speak for the people, always stand in the common people and a number of amblyopia group position. 2, the cultivation or good use of some grassroots reporters, at all times with pictures and texts to record the occurrence of every size event. 3, the site has a lot of things to see every day, practical for the people to solve some real life problems can not solve, this is the Pizhou forum to survive and improve the stickiness of the real.

Q: One to do SEO, the local forum to do some keyword rankings, how to use effective methods to retain users? Moderator is the soul of a forum, which is universally acknowledged. In the selection of moderators, how to choose a person, focusing on which aspect? A friend told me that the traffic on the Internet, as a local two leaflets, do you think so? In the local forum promotion, I hope the guests will share some experience.

A: First, Pizhou forum from 06 to now, did not do SEO, of course, I do not deny SEO is not good, local forum to do is the entity station, do not rely on some deceptive keyword to attract users to cheat traffic.

Now many local Web site CEOs are the site of technical origins, local forum and other stations are different, in fact, I hope that these stationmaster if turn to do the local forum, can be honest by the content of the user stick, the engine of the keyword cheat can only let the user disgusted, website SEO do well again, if there is no substantive content is to stay with the visitors !

Second, moderator issues, I do not want to say too much, because I am also an incompetent administrator, Pizhou Forum has lost too many excellent moderators, now the status of the forum is the company's editorial responsibility, to the company's editor-oriented, moderator to do as a supplement to the management of the plate, as you said, moderators and Super Edition is the soul of the Forum, It's really hard to find a perfect or qualified one.

Third, DM single page form in the street, is a kind of "mandatory" to let you see, if you walk in the street encountered this situation, encountered a good, if encountered more I think will be very annoying, but most netizens have such a habit, to the Internet, only to see what they want to see, to Pizhou Forum, for some news or advertising, They only choose what they need.

Q: Guests of the site now several people operating, annual profit of 40.5 million there is no deduction of labor costs, to operate a site such as the estimated operating cost of a year. How to solve the problem of food and clothing at the beginning. How to keep your partner confident about the site.

A: So far, 9 of people, the cost of a year operation can not be detailed, I can only roughly say that one months of staff wages around 1.5W. Annual profit of 40.5 million, is the forum advertising revenue. In the early stage of development, our company will be three people, only make money to earn a profit to feed more people, right?

Q: The site just started, do not know how to promote! To tell the truth, the article to all original, it is impossible! But the false original article readability is too bad, cannot stay customer!

A: Pizhou forum from the site began to now, did not do any promotion and advertising, all by Word-of-mouth effect. Because we all know that only here will let the common people speak, only here can hear people's true voice.

Q: Local forums to promote, if the forum to focus on the nature of the business, the promotion and Operation methods, to find the right business together to carry out the activity is very good, but if the focus on the nature of the exchange of friends? What kind of activities in local planning?

A: Pizhou forum in E-commerce can now be said to be not started or early start, we have 09 years to realize the real profit, 2010 we have been groping how to develop in a network of small county to understand the low degree of e-commerce and business to cooperate.

Road is difficult to go, because now in addition to the merchants, many many businesses do not agree with the network media, they will choose radio, television and other advertising, in their eyes that is called "authority." I think in our place, if the forum to focus on "friends, entertainment, eat and Drink", the forum is not far away from death.

Q: I am most concerned about how to improve the enthusiasm of the moderator, how to let users become repeat customers and "long-term customers."

A: You can actually go to Baidu to search, you can get a lot of answers, will be written organized, and will be better than I said. The important thing is that you have to follow the circumstances of your own site to choose how to manage, choose what kind of moderator is the most appropriate. Web site company, are all editorial responsibility, can recruit a few words of strong editing is the most important.

Q: May I ask the guests, what should be paid attention to in the initial stage of the website development? What are the most common problems encountered? What's the biggest problem? What should be done to address the details of the home page layout?

A: The initial stage of website development should focus on the content, site layout, style, page is secondary. Some webmaster like to change the layout of the site to change the style, so it is not to retain the visitors, the frequency of changes in the layout of the site can only let repeat customers "strangers", to a frequent place fee struggle just find what they want to think? Baidu Post Bar, Tianya Forum is to rely on the layout and style to retain users?

Q: Hello, gentlemen! With all due respect, the Pizhou Forum's procedures and templates have not been perfected; The Forum board classification is not clear, a bit messy, and the forum management dereliction of duty, food section post to the Real estate section, post clicks, the number of replies are limited. In the Web page design, your site is not a good station. But your website annual profit 40.5 million, in the forum quality is not high, still can make money, this is I want to learn from you.

A: The website is based on P8, so the function and integral are all default. Brothers suggested that we will take seriously, in our small county recruit a few qualified editors to manage the site with this is not easy.

However, I can explain that the forum to today for nearly five years, for the Forum traffic, post volume, and the number of clicks on the post. We've never had a vacation, and we've been doing it with a lot of sureness. For the management of the site, I have said before, has been groping.

Q: Pizhou Forum advertising revenue is good, want to ask the beginning of the time, the customer advertising to see traffic?

A: They don't look at all until now because they don't know what "traffic" is. In our place, you pull ads and customers to talk about their site how many "traffic" is almost as much as casting pearls, this is the small county and prefecture-level network Media awareness of the difference.

Q: Today's edition of the topic, is to discuss the development of the site before the problems encountered, before the site has not been profitable, will encounter the dark before the dawn, but persisted over this period of time, the road ahead is much flatter. Would like to invite guests, to also struggle in the development of the site at the beginning of the most difficult transition period of webmaster, some specific suggestions, help also linger in the development of difficulties in the early stage of the webmaster to tide over the difficulties. Guests can talk about their own experiences, or some guiding suggestions.

A: 1, to do the local station friends, I hope we do the content well.

2, really sorry, today I also did a return to the skin dive, the site at the beginning of some of the problems I have no way to discuss in the post and you, because some things can say can't write, QQ and Dream River Exchange, also got understanding.

3, the most important, I hope we insist that if we have to give up the difficulties, there will be no Pizhou forum today.

Finally, I hope everyone will do a good job, do not use the idea of technical webmaster to do the local forum, do not put others successful way to their own station, because the region's network awareness is different, the road is not the same. Finally leave my qq:52546268, welcome everybody in Q and I exchange.

The website is the user exchanges the platform, how lets the user like this platform, and stays here, the content is undoubtedly the most attractive. Pizhou Forum Development has no special magic weapon, is to provide users with a large number of rich, other places do not have information, thus accumulating a group of loyal users, to achieve today's results. Now personal webmaster do station, design the perfect page, optimize the site keyword is necessary, but only the content is the site's root, and then spend fancy information just embellishment, the connotation is the most critical. Hope that the above discussion on the site of the early development of some ideas can enlighten you, please continue to pay attention to every Thursday afternoon A5 Forum Edition chat activities. (Wen/Meng Jiang finishing)

More about the development of the site before the accumulation of user discussions, but also to the version of the chat paste to see, post address: http://bbs.admin5.com/thread-2152268-1-1.html