The innovation of marketing in mobile internet era

Why is it that more and more people around the Silicon Valley hear about mobile marketing and all sorts of curiosity about the new media marketing? Let's take a look at a set of data: According to the Ministry of Statistics, as of January this year, the number of mobile phone users in China has been more than 1.122 billion; cnnic data show that at the end of last year, the number of mobile internet users has reached 420 million, accounting for 74.5% of the proportion of netizens. Not long ago, from last August to February this year, users have dropped from 4:1 to 2:1 over the time they spent on the PC and mobile app terminals, according to a report published by the Data Research Institute, with the fastest growth in online shopping, up to 96.6%, when users use all kinds of apps on the mobile app side.

In this data, we can see that the number of users of mobile internet has started to catch up with the Internet. And users spend on the mobile end of the time is also greatly increased, or even occupy a personal 1/3 network use time per day, video, online shopping, micro-blog has become users on the mobile app end of the three major services, the number is closer to 300 million.

In other words, at least 300 million users are getting the latest news on the mobile app or even buying or trading, are you willing to miss the most direct opportunity to communicate with them?

Although the mobile Internet user size compared to the previous two years have doubled, but how the vast number of user data to effectively aggregate and comb, so that its release the greatest value for marketing services, but is placed in front of a number of platform challenges. As pioneers of the industry, mobile advertising Platform Navigator---------------------"" "The value of domestic mobile marketing is" tied ", a big reason lies in the previous domestic mobile advertising flow in a fragmented state, and the core value of mobile advertising platform, lies in the fragmentation of traffic Aggregation becomes a large enough system execution network, and then through the channel carding for different marketing needs services. It is reported that the curtain of thousands of media has taken the lead in the implementation of China's largest mobile advertising system to build the network to become China Mobile advertising network The most covered mobile advertising platform. In the interview, Mr. Baidong, the vice president of the campaign, said that the network encompasses a wealth of high-quality media, media platforms and advertising platforms at home and abroad, and that the platform system has exceeded 15 billion monthly capabilities. In addition, Baidong also mentioned that the largest mobile ad system to perform the network's advantage is that through its advertising, implementation will be more efficient, more rapid and complete data feedback, advertisers for the entire advertising process optimization adjustment more controllable, at a glance.

Looking back to the industry's demand for mobile advertising, Baidong said that the industry's demand is steadily rising, and the brand advertisers this piece, obviously can feel the brand customers for the app ads this new media acceptance, some brand owners will even start consciously planning brand app marketing. In this, data mining for user needs and behavior habits is believed to be a key factor. And in the process of contact with the brand advertisers, the curtain found that, in addition to advertising creative display, they care more about whether the network is large enough to reach enough target audience, and then the manifestation of the technology to solve. Therefore, the coverage of the network, the effective reach of the user population data will be the brand advertisers for advertising effect on the premise of measurement, but also reflects the value of mobile marketing basis.

On the other hand, advertising companies that serve advertisers have also begun to consciously move advertising as an important channel for their marketing strategies. Reporters from the channel learned that many mobile advertising platforms have said such demand bullish. The vice president of the Baidong told reporters that the curtain in the second half of last year has begun in advance in this regard, the partners to give technical and training, and other comprehensive support, from now on, some channels have found the key, began to get a good return. This year, the curtain will also increase cooperation in this area, hoping to share with the industry all the new media marketing changes and value.