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Netizens have always said that anything entering China has become two kinds of things. Such as: McDonald's, China McDonald's, Fu Hi, China Fu Hi, Veolia, China, and so on! So in the beginning of the network social innovation, we also talk about China's innovation and innovation!

What do you mean by Chinese innovation?

In the eyes of China's innovation is out of thin air can come out something very cattle, now imitate after the words, although doing, but is Pseudophakic low don't think it. Generally called the 虚骄!

In economics, said Lang-Ping, from China's thesis, the general Chinese doctor and so on the innovation is to save the days of the great creation, the same useless, no new ideas, a lifetime of the top doctoral title No contribution, this is called Chinese innovation.

What is innovation?

Look at innovation, we first look abroad, foreign innovation are mainly micro-innovation, down-to-earth walk, accumulated to create big innovation. such as: master, Ph. D and so on one person proposed a small innovation point to combine can appear a big innovation.

"Tencent is an innovative enterprise," Wang Fu the scholar. "What do you think?" Certainly Tencent is plagiarism! But it is everyone as a plagiarism-oriented enterprise to create one after another miracle.

Using encyclopedia to explain: innovation refers to people in order to develop the needs of the use of known information, constantly break through the routine, to discover or produce a new, unique social value or personal value of the novel things, new ideas activities. The essence of innovation is to break through, that is, to break the old mind-set and the old conventional precepts. The core of innovation activity is "new", it is either the change of product's structure, performance and external characteristics, or the creation of modelling design, content manifestation and means, or the enrichment and perfection of content.

In fact, from the encyclopedia, we all know the true meaning of innovation, but it is unrealistic, think about what the genesis of something, but nothing. Because this does not know, do not pick up the atmosphere, the final cause of Chinese manufacturing is always made in China, until the previous period of time to set off a wave: The Network society open up our thinking, innovation, may be made from China to create China.

I'm not a lot of innovation research, but I can talk about the Internet innovation that makes Chinese manufacturing upgrade to China. In the Internet age, especially in the last two years, innovative enterprises have begun to follow, in the era of Chinese innovation, how can there be a real innovation in the rise? I think there are several reasons for this:

1, government decentralization, open-minded

The Internet Society, the Government to the cultural industry and thought speech began to increase decentralization, from the centralization of ideas bound to the idea of gradually free diffusion, so many innovative ideas sparks appear to promote the Chinese industry innovation.

2. Lower threshold

Internet entrepreneurship lowers the threshold of enterprise development, allowing more people to pour into the ranks of entrepreneurship, innovation is the natural outcome of competition and brainstorming.

3. Internet thinking

The idea of the Internet is to stimulate the development of customer-centric, so that the entire marketing process systematization, so that the data is clear, so that enterprises better understand customers, from the perspective of customers have more reference, so that innovation can be based on simpler.

Real Internet Innovation Practices:

Dangdang founder Guoqing said the idea of innovation comes from a deep understanding of the industry. And I want to add one more "innovation can be based on emotion, can be cross-industry imitation, can be imitated across the region, can be imitated across the channel, the entire industry can change after the flow of any one small detail ..." ”

Like Jiangxiaobei, three squirrels, the network to sell eggs, elephant condoms, carving ye beef brisket, e-bag wash and so on appear to be substantial in innovation? are emotional plus personality plus regional transformation of the industry Transformation Channel transformation, which can make users like it. So many people say play dumb, sell Meng, understand the brain residue is innovation! is the Internet thinking! Although a bit too much, but can do!

You do not do, or disdain, of course, can only be a watcher, secretly envy what is the use of it?

Real Internet innovation, Internet thinking is a new field of thought, the network marketing first person Tong teachers use the goal method, combination method, subdivision method of a set of blue sea positioning ideas to help thousands of customers open up new areas, this innovation.

E bag wash use channel to fix O2O, this innovation.

Jiangxiaobei and three pine trees have made use of customer groups and cultural innovations.

Baidu, Tencent, Alibaba, including where the father to come from abroad to bring much value and fun, this can also be called innovation.

......

So can we summarize Internet innovation as follows?

Any time, space, products, materials, channels, services, products, sales systems, such as the above to do a benign value breakthrough is called Innovation! As long as your target user groups do not, you do, users like this is called innovation!

Why stubborn, step out, it is possible to achieve progress, unwilling to take steps, how to talk about a new world, the Internet industry is willing to innovate more and more industry!

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Author: Shi

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