The integration of brand and consumer

For a long time, China's brand marketing behavior is modeled after Western countries. The private economy of modern China has developed for more than more than 30 years, since the Industrial Revolution, the Western production relations and productive forces have developed for more than 200 years. However, if the brand culture as a social and cultural behavior, then the Chinese culture has a long history of human civilization is a wonderful flower. Philip said today's brand is based on the humanistic spirit level. Shang shouted marketing people to go home to eat, from Chinese culture to find the road, because the brand and consumers have been integrated.

The Western cultural gene is outward expands, the Chinese cultural gene is inward introspection, must develop the different brand culture.

The result of parody is a brand thought of advertising marketing. The fact is that enterprises and consumers work together to create brand culture. Enterprises to enable consumers to recognize the brand, the brand through consumer communication to form a culture. Consumer recognition of the brand and dissemination of the process is the enterprise, products, trademarks, marketing activities, such as the integration of various experiences. When we see all kinds of vigorous price wars, whether we realize that this is not plastic brand, in addition to the major monopoly platform to send profits, and even destroy the consumer experience to bring disaster to the brand.

The personification of the brand itself includes respect, equality, love, personality and other human feelings, consumers of the brand spread from emotion. A flower a world, the brand and the consumer melts, the emotion has been the same, cannot make out which is the brand emotion which is the consumer emotion. Since the application of the media, enterprises have been unable to promote a set of customers, employees and touches. Plastic brand Plastic humanistic spirit is to plastic the ego, the unity of Heaven and Man. We see Alibaba from the promotion of the concept of C2B to promote the concept of c,c, in fact, B is a B, such as the combination of yin and yang.

Li Ning reshaped the brand image because the fear of brand life ended with the target consumer. The age of the brand is the age of the consumer of the beloved brand. A generation of consumers often lead to the replacement of brand, if the brand can not quickly get the young main consumer group recognition, market position will be replaced by the successor, is not success or failure turn empty. Early in the country with the whenever to grow up the brand, will usher in the consumer group iteration.

Now, consumers no longer trust advertising, but can trust with their shared experience, common feelings, common interests, common ideals of strangers. Brand activity has also become invisible into these consumers in common, in order to achieve benign transmission. The way of brand success follows social development objectively, it is "the world trend, Mighty, Shunzhi, Mighty". The new media represents the change in the consumption relationship, no matter how successful your brand marketing has been in the past, you still have to adapt to the changes in your brand's living environment.

Since ancient times, Chinese culture has withstood the test of time with its tenacious vitality, becoming the only civilization in the history of mankind in the past thousands of years. Its greatness is in the tolerance, the integration of foreign cultures constantly reshape themselves. Tea Tasting brand, the subject of the product is both consumer and enterprise, this meal you eat well?

Author: Shang

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