The integration of the garment industry with the power network

Economic observation Network reporter Peng You

Yesterday, Hangzhou Network Batch Network Technology Co., Ltd. in Hangzhou announced the network batch network (wpwzg.cn) trading platform officially online. Zhonghui, chairman of the company, said to the network Reporter: "NET is a brand new" electric Business + traditional channels "O2O business model, it will be through an online platform and two offline service center, through the garment industry from production to wholesale to line sales of the whole industry chain, net batch net target is two years to create 100 billion yuan turnover. ”

Yesterday, China Construction Bank (601939, shares) and the network signed a cooperative agreement to jointly develop a network of tailor-made financial transactions payment system. China Taiping Property Insurance Co., Ltd. also signed a strategic cooperation agreement on site with the network, for the first time for all network batch Network transaction parties to provide two-way freight insurance, if there is a return problem, will no longer need to pay any return freight, net batch network will become the first trading parties "two-way free return freight" trading platform.

It is reported that the network batch network used by the "electric Business + traditional channels" business model, is the supplier (manufacturers, wholesalers, brand), buyers (Shop and entity stores) and the needs of three consumers, integrated into the network over 3 years of development of the trading platform system, the realization of goods in suppliers and buyers, The seamless real-time docking between buyers and consumers, to minimize intermediate links, rapid completion of transactions and shipments, net batch net from the turnover of a certain proportion of the service charge.

Zhonghui to the network reporter frankly, for the Chinese traditional clothing industry, it is not enough to rely on only one channel of the electric dealer, which can not ignore the various demands of the clothing manufacturers, brands, wholesalers and even individual clothing shopkeepers in the clothing big country ecosystem, such as manufacturers want to be in the major wholesale markets, Stores and other traditional channels to sell, but also want to sell in the electric business channel; brands want to spend less money can quickly shop to offline and online channels; wholesalers around the world do not have the energy to open shop but also want to pass the bulk of the electricity dealers, but also want to easily enter the field of wholesale market , a large number of clothing owners want to not go out on the way to a batch of ex-factory or wholesale prices to manufacturers and the national wholesale market. Network Batch network is through a platform to solve their needs.

In order to quickly let tens of thousands of entities throughout the country shop and shop shopkeepers become network of buyers, the company plans to set up in the country's major provinces and cities 100 offline service Center, service Center again under a service station, services set up under the point, has been covered to the township level, Its main responsibility is to expand the physical stores and shop owners online procurement network.

But also in order to actively attract the national apparel manufacturers, brand operators and clothing wholesalers across the country to become a network of suppliers, the company also plans to set up in the country's major provinces and cities 100 offline operations center, to expand the network of suppliers to join the net.

Network Batch Network Executive President Feng Bongfei said, and the traditional electric dealer is different from the network of the entire value chain system, pioneered the Operation Center and Service center of the two major channels under the channel platform. But the more special is, these two channel platform all adopt net batch NET and local resource owner to set up joint venture company's way, this is in fact according to the present situation of traditional clothing channel, absorbed the advantage of the regional agency system degree to set up. Feng Bongfei that the resources of the owners to unite closely, and then through them to expand, service and manage thousands of suppliers and buyers, so as to establish a sufficient supplier channels and sink to the township level of the procurement channel, which is the network batch network under the line of convergence channel sink mode, For the first time, China's e-commerce channels have actually reached the township level.

According to Feng Bongfei revealed that by the end of April, the network has been with Beijing, Shanghai, Guangdong, Hubei, Chongqing, Tianjin and Zhejiang and other land businesses jointly set up 51 service centers, the development of 33 operations centers, is expected by the end of this year, the two centers will complete the "double hundred target", thus completing two offline channel platform construction.

In Feng Bongfei's view, through this channel, the network can be launched at the same time other more merchandise wholesale transactions. Although net batch network now only launches clothing accessories category of wholesale trading services, but, within two years the company will gradually launch in this channel luggage shoes and hats, skin care beauty makeup, home textiles, fabric accessories and daily necessities such as wholesale trading services.

Chinese apparel (000902, share bar) industry association Secretary-General Wang Strong that the network of business model, is essentially a channel revolution, for the channel crisis and the power of the challenge of the dual pressure of traditional clothing enterprises to provide a new opportunity for transformation and development, Network Batch network Innovation model can help these traditional clothing enterprises to find a new development road in the era of electric business, through the transformation, play their own professional advantages bigger and stronger.