The Intel Mobile Internet revolution has not yet succeeded

Intel announced early this morning that Paul Otellini, the company's chief executive, will resign as chief executive officer and director of the annual shareholder meeting next May, and that the company's management alternating plan will be formally launched and completed within the next 6 months. According to Intel's company law, Otellini was supposed to retire after four years, and the era of Otellini had already fallen ahead. Notably, Otellini is the only CEO in Intel's history to retire without being chairman.

Since he took power from Clegg Berett in May 2005, Otellini, the fifth and first engineer-born CEO of Intel, has successfully ruled the PC market, having challenged Intel's AMD to continue fighting today, but he has not grasped the development opportunities of mobile Internet terminals, How to adapt to the mobile internet era by allowing Intel to overtake its market capitalisation? Otellini left the problem to his successor.

Not a smooth reformer.

Perhaps too attached to its own "non-engineer" nature, Otellini, after his first power, always views the technology-driven company of Intel with a reformist perspective. He adjusted Intel's Global organization architecture in 2005. Around "platform mode," Intel's business has been reorganized into several major business departments, mobile, digital, digital, digital, medical and channel. Today it looks like the business division is visionary, but 7 years ago it was hard for Intel to deliver an immediate revenue effect.

After the restructuring, Otellini also launched a new marketing battle in 2006, relying on CMO Jinbing, which was dug from Samsung Electronics, and Intel invested 2 billion of dollars to showcase a new image, "Intel. Leap projectile "(Beyond the Future) and a series of logos to replace the Grove era of" Intel Inside ", which Mr Otellini sees as complementary to the platform model does not work, the world's largest semiconductor company sales and profits fell by 9% And 39% and cut out 12,000 employees.

He was a poor reformer, and while he was busy crossing the Future, AMD's restless rival, with its low energy consumption and better compatibility, took up nearly 40% per cent of the market in the PC server market and occasion the consumer market share. After a setback in the platform and marketing battles, the ultimate rescue of Otellini and Intel is the core processor, and the power-consumption lead has left Intel back on track from 2007.

Although many media attributed the core's success to Otellini, but the fact that the first Daicouri was developed much earlier than it did in July 2006, perhaps because of the contrast between the success of the core and the failure of the platform and marketing wars, Paul Otellini converted to Intel's technology culture for the next 5 years In addition to the cautious introduction of the Meego system, Paul Otellini was changed by the reformers Yeh people, no longer have a more personal brand of action.

Of course, in addition to the failure of the first two years, Mr Otellini has so far defended the dominance of Intel in the PC Arena, putting the former rival, AMD, on the back of the market, gaining the endorsement of server vendors, consumer electronics firms and even Apple jobs, and measuring his work with the performance of PC markets, Paul Otellini is not inferior to his 4 predecessors.

The mobile internet revolution is not

At the retirement ceremony of Intel's former chairman, Barrett, in 2009, Barrett told Otellini that Intel had become the largest chipmaker in 1992, and that the past 17 had been the first, and Otellini's job was to keep it. Sadly, Otellini did not. Qualcomm surpassed Intel for the first time in market capitalisation and has maintained the rankings for a long period, following the release of the fourth-quarter earnings forecast for 8th this month.

This is a huge blow to Otellini, if the mobile internet era does not come, Paul Otellini's trajectory is not difficult to predict--in 2014, 65-year-old Paul Otellini no longer as CEO, and took over as chairman of Intel Corporation, to help the new CEO's work, book, enjoy The Twilight years ... But the mobile Internet era changed all this, and only 2 years ago, Qualcomm's market capitalisation was only half of Intel's, perhaps the main reason for Otellini's insistence on retiring.

In fact, Otellini was one of the first people in Intel to have a hunch about the mobile internet era, and when Paul Otellini combed Intel's business in 2005, the move was an important part of it, if the revolution of Otellini was able to be carried out in a more orderly fashion, or the handset chip business, which had retained arm Perhaps Intel today will be completely different.

As early as 2 years ago, Otellini also began to make up for the mobile internet, but from January 2010 at CES Consumer Electronics Show in the United States to display the first Intel mobile phone--LG GW990 began, Intel fell into the "its own platform, no one in the opera" dilemma. Until 2012, Intel launched its second-generation mobile phone platform Medfield (the Atom z24xx series), the first generation of mobile phone platform is still not a mobile phone.

It can be said that Intel's mobile Internet terminals in the imminent counterattack, the timing of his departure was not perfect, and the only thing to be thankful for was that he was not a checkmate to his successor, and that Intel already had a group of mobile partners such as Lenovo and Motorola, which had been acquiring an integrated upstream and downstream industrial chain.

More importantly, a roadmap for the development of Intel's manufacturing process was presented at the previous Intel Developer Forum (IDF) meeting. Intel says products using the 14 NM process will be ready for production by the end of 2013. Like the once-core processor, the technology-driven business has prepared secret weapons for the next CEO.